Responsibilities

• Plan, develop, and implement strategies for organic social media campaigns in collaboration with the marketing team, maintaining a content calendar aligned with business goals
• Write and publish engaging long- and short-form social media content across multiple platforms to attract and retain audiences
• Monitor social media trends and algorithm updates to adjust strategies for optimal performance
• Conduct digital audits and competitive analysis to evaluate performance and identify growth opportunities
• Track and help optimize paid social media campaigns, when applicable
• Present monthly and quarterly social and competitive reports; analyze insights and identify performance drivers
• Maintain visual brand consistency across all platforms in style, tone, and messaging
• Serve as the lead visual content creator—capturing, editing, and producing high-quality photography and video, including drone footage, to support marketing, branding, and storytelling initiatives
• Required to attend and provide photography coverage at all company events. Participation and content capture at these events is a core requirement of the role
• Assist with photographing departmental gatherings, team meetings, and employee engagement activities