Responsibilities

• Develop and execute a comprehensive personal branding strategy aligned with the individual’s goals, expertise, and target audience.
• Manage and strengthen the individual’s presence across LinkedIn, Instagram, X, YouTube, and other relevant platforms.
• Create and execute social media and content strategies, including content calendars, content themes, storytelling, and audience growth initiatives.
• Identify opportunities for PR, media features, interviews, podcasts, speaking engagements, and industry events.
• Build and maintain relationships with journalists, publications, podcast hosts, event organizers, and other relevant media stakeholders.
• Lead PR and media outreach, including pitching stories, preparing outreach campaigns, and coordinating opportunities.
• Develop thought-leadership opportunities that position the individual as an industry expert and credible voice.
• Support preparation for podcasts, interviews, panels, public speaking engagements, and media appearances.
• Translate the individual’s ideas, experiences, and expertise into engaging content and compelling narratives.
• Track content and brand performance, identify trends, and continuously optimize the strategy.

Requirements

• 2+ years of experience in personal branding, PR, social media, content strategy, communications, or a related field.
• Ideally, experience working directly with a founder, entrepreneur, executive, creator, or individual with a large personal brand.
• Proven experience in PR and media outreach.
• Strong understanding of social media strategy, content creation, and audience growth.
• Exposure to public speaking, podcasts, interviews, thought leadership, or industry events.
• Strong storytelling and communication skills with the ability to develop compelling narratives.
• Excellent relationship-building and networking skills.
• Ability to combine high-level strategy with hands-on execution.
• Strong research, project management, and organizational skills.
• Comfortable working in a fast-paced environment and taking complete ownership of deliverables.

Benefits

• Referral program