Responsibilities

• Concept and edit short-form video ads for TikTok, Reels, and Meta, built around hook rate, retention, and watch time rather than aesthetics
• Develop new video angles and hooks, then test them against our proven formats
• Build AI-assisted video creative using current tools, and keep pace as those tools change
• Review your past edits daily, identify what's working and what isn't, and improve without repeating mistakes
• Work directly from paid performance data to decide what to cut next
• Turn around content quickly and communicate proactively every day, with no check-ins required
• Stay on top of TikTok and Instagram trends and apply them where they'll actually convert

Requirements

• A strong recent portfolio of short-form video edits, ideally including paid ad creative (20+ from the last few months)
• You can watch a winning video ad and break down exactly what made it work
• Hands-on experience across video formats: hook-led headline videos, talking heads, voiceovers, UGC-style edits, AI video
• Ability to read metrics (hook rate, retention, watch time, spend) and know what to change in the next cut
• Takes ownership, internalizes feedback, doesn't repeat the same mistake twice
• Highly skilled in CapCut Pro or a comparable editing tool
• Strong written and spoken English; able to work independently

Preferred

• Experience cutting video ads for e-commerce or DTC brands
• Experience working directly against Meta or TikTok ad account data
• A track record of creatives that scaled on paid