Performance SaaS Meta Ads Specialist
Los Angeles, CA (Remote)
Posted 3 months ago
Job Description
Job Title: SaaS Marketing Specialist (Meta & Google Ads)
Location: Remote
Company: Truckpedia
About TruckpediaTruckpedia is a leading B2B SaaS company delivering cutting-edge Transportation Management Software (TMS) designed specifically for carriers and brokers. Our mission is to transform the trucking and logistics industry by enabling smarter, more efficient operations through modern technology and seamless communication. We empower carriers to streamline workflows, improve customer retention, and scale their businesses with ease.
About the RoleTruckpedia is looking for a results-driven SaaS Marketing Specialist to manage and optimize Meta (Facebook/Instagram) and Google Ads campaigns. This role is ideal for someone with strong SaaS marketing experience and a solid understanding of Go-To-Market (GTM) strategies, who can help scale lead generation and strengthen our digital presence.
What You’ll Do- Run and optimize Meta & Google Ads campaigns for lead generation
- Create high-performing ad copy, visuals, and landing page messaging
- Track and analyze performance metrics (CTR, CPL, CAC, conversions)
- Manage website content updates and support basic SEO efforts
- Build and manage email campaigns and CRM segmentation
- Use AI tools to streamline content creation and campaign workflows
- Provide weekly reports with insights and optimization recommendations
- 3–5 years of experience in digital/performance marketing (SaaS experience required)
- Strong understanding of Go-To-Market (GTM) strategies
- Hands-on experience with Meta Ads Manager and Google Ads
- Proven ability to manage budgets and optimize campaigns for ROI
- Strong analytical, problem-solving, and communication skills
- Familiarity with SEO basics, email marketing tools, and AI tools
- Work with a fast-growing SaaS company
- High-impact role with ownership and autonomy
- Collaborative and growth-focused team
- Opportunities for professional development and career growth
Truckpedia
Truckpedia TMS is the only comprehensive Transportation Management System (TMS) built by truckers—for truckers—to help you grow your trucking business to heights you never thought possible.Modern, easy-to-use and packed with tools that eliminate admin headache— like automated load creation and assignment—to streamline every part of your operation. And with built-in CRM and integrated Marketing tools, you’re empowered to connect directly with shippers and easily manage customers.Truckpedia provides carriers with a single solution to help fuel business growth so you can dominate the road—today and for the long-haul.
