Responsibilities

• Support cross-channel paid media planning by translating business goals into actionable priorities, recommendations, and next steps across SEM, paid social, and programmatic.
• Partner with channel specialists, performance specialists, agencies, vendors, and teams including analytics, finance, creative, and product to support strategic priorities and day-to-day decision-making.
• Establish and maintain a clear operating rhythm for prioritization, performance reviews, issue triage, escalation, accountability, and follow-through across the paid media portfolio.
• Drive weekly performance readouts for leadership, translating channel inputs into a clear portfolio narrative that highlights actions, risks, recommendations, and unresolved measurement gaps.
• Provide budget allocation recommendations and conduct regular budget check-ins to ensure pacing and investment decisions remain aligned to business goals.
• Improve decision quality by distinguishing verified performance from directional signals, identifying channel mix and experimentation opportunities, and ensuring recommendations are grounded in business relevance and measurement quality.
• Identify manual, slow, or ambiguous reporting, measurement, and planning workflows and help convert them into more durable, scalable processes.

Requirements

• You have significant experience in paid media, performance marketing, growth marketing, or a related strategy and operations role.
• You have demonstrated success supporting cross-channel paid media planning across multiple publishers and performance objectives , including SEM, paid social, and programmatic.
• You have strong judgment and can work independently in ambiguous, fast-moving environments.
• You have experience making budget allocation recommendations, participating in pacing discussions, and supporting performance tradeoff decisions across a paid media portfolio.
• You can translate data into executive-ready weekly performance narratives, recommendations, and business cases.
• You have experience working with agencies or external vendors and influencing cross-functional stakeholders without relying on direct authority.
• You have deep familiarity with performance measurement, attribution tradeoffs, reporting limitations, and diagnosing performance or process issues.
• You have proven experience designing or improving operating models, cadences, workflows, or business processes in a marketing organization.
• You have excellent written and verbal communication skills, with the ability to simplify complex issues for senior audiences.

Preferred

• Experience in travel, B2B marketing, marketplace, ecommerce, or another high-scale digital acquisition business.
• Familiarity with paid media and measurement tools and data environments, such as platform reporting, GA4, campaign management tools, and performance reporting systems.
• Experience balancing strategic planning with day-to-day operational realities in a lean or capacity-constrained team environment.
• Comfort balancing near-term performance demands with longer-term capability building.

Benefits

• Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.