Responsibilities

• Plan, launch, manage, and optimize campaigns across Meta Ads and Google Ads.
• Monitor campaign performance, budgets, ROAS, CPA, leads, purchases, and other key KPIs.
• Conduct A/B testing across audiences, creative, messaging, and landing pages.
• Set up and troubleshoot Google Tag Manager, GA4, Google Ads conversion tracking, and Meta Pixel.
• Track ecommerce website conversions including add to cart, checkout, purchases, forms, and calls.
• Analyze campaign and website data to identify opportunities to improve conversion performance.
• Support SEO and Local SEO efforts including keyword research, on-page optimization, Google Business Profile, and local rankings.
• Prepare performance reports and communicate insights and recommendations to clients and internal teams.

Requirements

• 1.5–2+ years of digital marketing, paid media, or agency experience.
• Hands-on experience with Meta Ads Manager and Google Ads.
• Experience with Google Tag Manager and GA4.
• Strong understanding of conversion tracking and ecommerce customer journeys.
• Strong analytical and communication skills.
• Ability to manage multiple client accounts and priorities.

Preferred

• Experience with SEO / Local SEO.
• Experience with Google Business Profile, Google Search Console, and Semrush.
• Experience with Shopify, Wix, or WordPress.
• Experience with Meta Ads, TikTok Ad, Google Ads or Google Merchant Center.
• Experience with Capcut, Canva is Plus

Benefits

• -Paid Time Off (PTO)
• -Flexible schedule
• -Hybrid work environment