Performance Marketing Specialist / Paid Ads Specialist at Together Light Incorporated | USA | $20/hr – $40/hr

Performance Marketing Specialist / Paid Ads Specialist

USA (Remote)

$20/hr – $40/hrSenior Level3+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive end-to-end paid media across multiple channels to scale acquisition with strong ROI and CAC control.

Own end-to-end paid campaigns across Meta, Google, TikTok, etc., from setup to optimization.
Must-have: 3+ years in performance/digital marketing and hands-on GA4/GTM analytics.
Standout: Proven ability to improve ROAS and CAC through data-driven optimization and testing.

Strategy & Planning: Develop and execute comprehensive paid media strategies across all platforms with a primary focus on maximizing ROI and minimizing CAC. Create and present monthly media buying plans and advertising budgets.
Campaign Execution: Own the end-to-end management of paid campaigns, from setup and targeting to daily monitoring. Lead continuous A/B testing and write high-converting ad copy to improve performance.
Technical Management: Manage the technical aspects of our ad platforms, including pixel configuration, event tracking via Google Tag Manager, UTM implementation, and conversion APIs.
Data Analysis & Reporting: Prepare weekly performance forecasts and deliver detailed monthly reports on key metrics (ROAS, ROI, CAC). Conduct deep, full-funnel analysis to identify and act on optimization opportunities.