Performance Marketing Specialist at PadSplit | Vermont, USA | $25K/yr – $35K/yr

PadSplit

Performance Marketing Specialist

Vermont, USA (Remote)

$25K/yr – $35K/yrMid Level2+ years expContract

Posted 6 months ago

Job Summary

Drive paid media execution and optimization across search, social, and display to meet CPA, CAC, and ROAS targets.

Own day-to-day execution of paid search, paid social, display, retargeting, and partner listing campaigns.
Must-have: 2–4+ years managing paid media campaigns with direct-response KPIs.
Standout: Experience running structured experiments and optimizing based on results.

Job Description

Responsibilities

Campaign Management: Own day-to-day execution of paid search, paid social, display, retargeting, and partner listing campaigns.
Performance Optimization: Continuously optimize campaigns to hit CPA, CAC, ROAS, and volume targets across Member and Host funnels.
Budget Allocation: Manage budgets, bids, and audience segmentation to maximize efficiency and scale.
Creative Testing: Partner with external design resources to test ad copy, creatives, landing pages, and offers.
Vendor Coordination: Collaborate with external platforms and internal stakeholders to launch and refine campaigns.
Funnel Analysis: Analyze full-funnel performance to identify drop-offs and opportunities for improvement.
Experiment Execution: Design and run A/B tests across targeting, creative, and bidding strategies.
Reporting Insights: Build dashboards and deliver clear, actionable performance insights to stakeholders.

Requirements

Performance Experience: 2–4+ years managing paid media campaigns with direct-response KPIs.
Channel Expertise: Hands-on experience with paid search and paid social platforms (Google, Meta, etc.).
Analytical Skills: Strong ability to interpret data, build reports, and derive actionable insights.
Testing Mindset: Experience running structured experiments and optimizing based on results.
Tool Proficiency: Familiarity with analytics platforms such as GA4, Rockerbox, or similar tools.
Attention Detail: Highly organized with the ability to manage multiple campaigns simultaneously.
Ownership Mentality: Self-starter who takes initiative and drives projects end-to-end.
Communication Skills: Ability to clearly present insights and collaborate across teams.

PadSplit

PadSplit is the nation's largest coliving marketplace, connecting renters seeking affordable housing with thousands of furnished rooms in shared residential properties across the U.S. The platform transforms how people access housing by eliminating traditional rental barriers—no long-term leases, minimum credit scores, or large upfront costs required.Members enjoy all-inclusive weekly payments that cover rent, utilities, Wi-Fi, and furniture, allowing for move-ins within 48 hours. This flexible approach makes housing accessible to essential workers, students, and anyone navigating today's challenging rental market.For property owners and investors, PadSplit maximizes rental income by converting underutilized spaces into private rooms within managed coliving environments. The platform provides a turnkey solution that generates higher returns while addressing the housing affordability crisis—creating value for both sides of the marketplace.

Founded in 2017

Atlanta, Georgia, USA

165 employees (25 in marketing)

www.padsplit.com/?utm_source=instagram&utm_medium=bio