Drive performance marketing analytics and partner-driven acquisition for a digital retail program.

• Day-to-day interaction with the Performance Marketing team, supporting performance-based marketing initiatives and data-driven decision-making.
• Assist in the execution and optimization of performance marketing acquisition efforts across various digital channels including SEM, display, social, email, etc.
• Monitor and analyze key performance indicators (KPIs) to track campaign effectiveness and generate actionable insights to improve ROI.
• Conduct deep-dive data analysis to assess campaign performance, identifying trends and opportunities for optimization.
• Support online partner relationships by assisting in sourcing, tracking, and evaluating partnership performance.
• Assist in the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new performance marketing partnerships.
• Collaborate with cross-functional teams to refine campaign strategies based on data-driven insights.
• Help manage campaign reporting, analytics, and dashboards to ensure accurate tracking and measurement of marketing efforts

• 4-year degree
• 1-3 years in an online marketing or digital analytics function at an online retail or lead generation company
• Experience with campaign analysis and reporting tools
• Understanding of marketing pixels, database management, and software/application API integrations
• General knowledge of online marketing, online lead generation, and conversion strategies
• Strong analytical skills with the ability to interpret data and provide recommendations
• Basic knowledge of digital technologies such as HTML, JavaScript, cookies, pixels, etc.
• Experience with A/B and multivariate testing
• Demonstrated ability to optimize spend through creative and landing page optimization strategies
• Ability to work collaboratively, take feedback, and function autonomously
• Proficiency in Microsoft Excel, or the ability and willingness to become a power user quickly

• A solid foundation in business analytics and digital marketing concepts
• Previous experience in affiliate marketing

• Medical, dental, vision insurance
• 401(k) matching
• life insurance
• pet insurance
• a competitive PTO (paid time off) policy