Responsibilities

• Paid Campaign Management: Design, deploy, and scale paid acquisition campaigns across Google Ads (Search, Display, Shopping), Meta (Facebook/Instagram), LinkedIn, and programmatic networks.
• Conversion Rate & Funnel Optimization: Analyze user journeys, build tailored landing page strategies, and execute continuous A/B multivariate testing to improve conversion rates and lower Customer Acquisition Cost (CAC).
• Data Analytics & Attribution: Monitor and report on core performance metrics (CPL, CPA, ROAS, LTV) using Google Analytics 4 (GA4), Looker Studio, and attribution modeling tools.
• Budget & Bid Management: Track daily campaign expenditure, execute automated bid strategies, and optimize budget allocations across high-performing marketing channels.
• Creative Strategy & Messaging: Partner with design and content creation teams to produce high-converting ad copy, visual assets, and targeted audience segmentation strategies.

Requirements

• 3+ years of experience as a Performance Marketing Specialist, Paid Search/Paid Social Executive, or Growth Marketer running multi-channel campaigns
• Proven track record of managing substantial digital ad spend and delivering measurable ROAS improvements
• Advanced technical mastery of Google Ads, Meta Ads Manager, GA4, Google Tag Manager, and reporting platforms (Looker Studio, Power BI, or Excel)
• Strong analytical, numerical, and data-driven problem-solving capabilities
• Must have the right to work in the UK without requiring employer sponsorship

Preferred

• Google Ads or Meta Certified
• degree in Marketing, Analytics, Economics, or Business

Benefits

• Performance-based annual bonus | Hybrid working schedule (3 days office / 2 days remote)
• 25 days annual leave + UK bank holidays | Enhanced pension matching (up to 8%)
• Private medical & dental coverage | £1,500 annual personal learning stipend
• Electric Vehicle (EV) scheme & Cycle to Work program