Responsibilities

• Manage and optimise paid campaigns across Meta Ads, Google Ads and Amazon Ads
• Build campaigns for premium food, gourmet products, gifting and seasonal demand
• Improve ROAS, CAC, conversion quality and contribution margin from paid channels
• Audit existing campaign structure, tracking, attribution and budget allocation
• Create testing plans for creatives, audiences, offers, landing pages and product categories
• Work with Shopify data, Google Analytics, Meta, Google Merchant Centre and Amazon Ads
• Identify which campaigns should be scaled, fixed, paused or killed
• Build simple weekly reporting focused on decisions, not vanity metrics
• Collaborate with founder and marketing team on offers, product positioning and Q4 campaigns

Requirements

• Proven performance marketing or PPC experience in FMCG, food, beverage, grocery, gourmet, luxury food or similar physical product categories
• Direct experience managing Meta Ads and Google Ads
• Experience with UK or USA consumer markets
• Strong understanding of e-commerce unit economics: ROAS, CAC, AOV, CVR, margin, payback
• Ability to work independently and make clear recommendations
• Comfortable with part-time, remote, founder-led business environment
• Strong English communication

Preferred

• Amazon Ads experience for food, grocery or premium consumer products
• Experience with Shopify stores
• Experience with Google Merchant Centre and Shopping / Performance Max
• Experience with premium, luxury or gifting products
• Understanding of seasonal retail peaks: Christmas, Black Friday, Valentine’s Day, Easter
• Experience improving landing page conversion alongside paid media

Benefits

• Free parking
• UK visa sponsorship