Performance Marketing Specialist

City of Edinburgh, Edinburgh, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 1 day ago

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Job Summary

Own and optimise digital marketing campaigns across paid media and analytics, collaborating with teams to drive performance and a strong customer experience.

  • Lead paid search and paid social initiatives with data-driven optimization
  • Coordinate cross-functional activity to deliver high-quality marketing and improve customer interactions

Job Description

Responsibilities

  • Working across paid search, paid social, analytics and SEO, you'll use data and performance insights to maximise campaign effectiveness and identify opportunities for continuous improvement.
  • You'll collaborate with colleagues across the business to deliver high-quality marketing activity, while helping to ensure our digital channels deliver the best possible experience for customers and prospects.

Requirements

  • You'll be an experienced digital marketing professional with a strong understanding of paid media, campaign optimisation and digital analytics.
  • You'll have hands-on experience managing paid search and social campaigns, alongside the analytical skills to interpret performance data, identify opportunities and make recommendations that drive results.
  • Comfortable working with multiple projects and stakeholders, you'll be highly organised, detail-oriented and focused on delivering successful outcomes.
  • Experience in a B2B lead generation environment is essential, and you'll be confident using data to support decision-making and demonstrate campaign performance.

Benefits

  • 31 days annual leave and six bank holidays
  • Subsidised restaurant and free gym membership
  • Hybrid working
  • Colleague rewards & benefits
Business Stream logo

Business Stream

3.8 Glassdoor

We’re one of the largest water retailers in the UK, known for our passionate approach to customer service and exceptional knowledge of the water industry. We’re trusted by over 300,000 business customers to provide water and waste water services including billing, water efficiency support and water and waste water management solutions.Our aim is to help customers use water wisely, to save them money and help protect the environment. Since 2008, our customers have benefited from over £335million through efficiency savings and discounts and we’ve helped to reduce our customers’ water consumption by over 57 billion litres - the equivalent of nearly 23,000 Olympic sized swimming pools.In 2019 we launched our vision to make a positive difference to our customers, our people, the environment and our local communities. Since then, we’ve introduced over 30 new initiatives to help bring our vision to life. This has included reducing our carbon footprint by 50% over a 12-month period, sponsoring and planting 10,000 new trees in Scotland, partnering with Career Ready to provide mentoring and work experience placements to high school students and introducing a raft of health and well-being activities to support our colleagues.

Founded in 2006
Edinburgh, Scotland, GBR
318 employees (10 in marketing)
1% recommend to a friend
1% CEO approval

Traffic Signals

Monthly Visitors
73.2K
Monthly Google Ads Budget
$51
Traffic Source Mix
Search
37.7%
Direct
47.9%
Referral
4.5%
Social
2.5%
Paid
0.2%

Headcount Trend

Current headcount: ~318

Marketing Team

Marketing Team Size
10 (3% of company)
Marketing Roles Posted (Last 30 Days)
1