Responsibilities

• Own the full paid performance portfolio for B2B Travel, covering strategy, execution, and measurement across all channels: search, social, programmatic, CTV, audio, and emerging platforms.
• Drive net-new business sign-ups and improve the rate at which sign-ups convert into first-time bookers, owning both halves of the acquisition motion.
• Drive acquisition efficiency, measured against product-line ROAS and LTV:CAC, not channel-level proxies.
• Partner across Performance, Analytics, and Product to ensure measurement, attribution, and signal quality reach a high bar across the sign-up and first-booking funnel.
• Own the creative testing loop for Travel (hypothesis, variant, scaled winner) in partnership with brand and creative resources.
• Lead channel expansion into net-new paid channels (CTV, Spotify and audio, direct mail, emerging platforms) with a structured test-and-graduate framework.
• Build and maintain the weekly performance narrative for Travel: what's working, what's not, and what's next.
• Coordinate with lifecycle and CRM so paid acquisition hands off cleanly into the customer journey, without owning the email and journey flows yourself.
• Use AI tools and workflows to increase throughput: audience building, creative briefing, performance reporting, and in-platform optimization.

Requirements

• 7–10 years of performance marketing experience with a track record of driving efficient acquisition against ROAS, LTV:CAC, or payback-period targets.
• You've owned a full paid portfolio, not just one or two channels, and know when to scale, hold, or kill spend.
• You've managed paid programs at meaningful scale, and you know how to grow spend without letting efficiency slip.
• Deep hands-on experience across search, social, and programmatic. Bonus points if you've tested and scaled net-new channels like CTV, audio, podcast, or direct mail.
• Strong creative instincts. You can brief, evaluate, and iterate on creative with a clear point of view, not just rely on an agency or designer to drive the loop.
• AI-fluent and systems-adaptive. You've actively used AI tools to change how you work, and you can onboard new platforms and workflows without hand-holding.
• You understand measurement end-to-end: attribution, incrementality, MMM, and why each matters at different altitudes.
• Comfortable with SQL or BI tools at a functional level. You can pull and interpret your own data without waiting on analytics.
• B2B SaaS experience preferred. Travel, T&E, or high-velocity B2B backgrounds are a plus.
• You lead with data and outcomes, not activity or impressions.

Benefits

• The Engine Edge: Perks & Compensation
• Benefits: Check out our full list at engine.com/culture.
• Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we'll make sure you have what you need to succeed.
• Perks and benefits may vary based on employment type, location, and more.