Responsibilities

• Manage and optimize paid acquisition campaigns across channels including Google Ads and Meta, with exposure to additional platforms such as TikTok, Taboola or Outbrain depending on the portfolio.
• Monitor key performance indicators and identify meaningful changes in performance.
• Investigate performance issues across channels, creatives, landing pages, offers, tracking and market conditions.
• Translate analysis into clear recommendations and prioritized actions for the squad.
• Support the development of growth plans alongside the Performance Marketing and Customer Success teams.
• Build and run structured experiments across creatives, audiences, offers, landing pages and channel mix.
• Work closely with Paid Acquisition specialists to improve campaign execution and share learnings across accounts.
• Contribute to forecasting, performance reviews and regular reporting on portfolio health.
• Monitor competitors, platform developments and acquisition trends to identify new opportunities.
• Build a strong understanding of our clients’ businesses, funnels and growth challenges.

Requirements

• 4–6+ years of experience in performance marketing, paid acquisition or growth marketing in a data-driven environment.
• Strong hands-on experience with Google Ads and good working knowledge of Meta Ads.
• Comfortable working with performance metrics such as CPL, CPA, CVR, ROAS and revenue-related KPIs.
• Strong analytical mindset: you enjoy understanding why something moved, not simply reporting that it did.
• Experience running tests across campaigns, creatives, audiences or landing pages.
• Comfortable managing several campaigns, markets or accounts at the same time.
• Clear communicator who can turn data into actionable recommendations.
• Curious, proactive and comfortable working in a fast-moving environment.

Preferred

• Experience in lead generation or other performance-driven acquisition models.
• Experience managing multiple client accounts, particularly in an agency or portfolio environment.
• Exposure to TikTok Ads, Taboola, Outbrain or other paid acquisition channels.
• Experience working with CRM, offline conversion or lead-quality data.
• Experience working directly with Google or Meta representatives.
• No need to check all the boxes. If you think this role could be a strong next step for you but you have doubts, apply and we can discuss.

Benefits

• Transportation costs: reimbursement up to $100/month
• Healthcare (AETNA) individual & family - medical, dental, and vision plan & retirement Plan (401K)
• Holidays: Flexible vacation time to promote a healthy work-life balance
• Flexible remote policy: up to 2-3 days/week (if you’re based in the Greater Boston area)
• Diverse & multicultural environment: +13 nationalities represented
• Culture: Team events (Boston + global)
• Office: Located in the Boston area (Cambridge)