Responsibilities

• Lead, coach and develop a team of digital marketing specialists across PPC, SEO, Paid Social and Affiliates.
• Create and deliver a multi-channel acquisition strategy that drives traffic, conversion and profitable growth.
• Align channel activity with trading priorities, promotional events and wider marketing campaigns.
• Own and optimise digital marketing budgets, ensuring investment delivers strong commercial returns.
• Monitor channel performance, identifying opportunities to improve efficiency, customer acquisition and revenue.
• Oversee the delivery of integrated digital campaigns, ensuring effective targeting, messaging and execution.
• Champion a test-and-learn culture through audience segmentation, personalisation and conversion optimisation initiatives.
• Explore new channels, technologies and marketing opportunities to drive innovation and future growth.
• Partner with Data and Technology teams to enhance marketing capabilities, automation and measurement.
• Manage agency relationships, ensuring clear objectives, strong performance and value for money.

Requirements

• You\'ll bring strong hands-on experience across performance marketing channels, with deep expertise in PPC and Paid Social, alongside a good understanding of channels such as SEO, Display and Affiliates. You\'ll know how to use different channels together to drive customer acquisition, engagement and commercial performance.
• You\'ll have experience managing multi-million-pound marketing budgets, using data and insight to optimise performance, identify new opportunities and support strategic decision-making. Naturally analytical, you\'re comfortable interpreting complex data, turning it into actionable recommendations, and confidently presenting your ideas to stakeholders.
• You\'ll also be an experienced people manager, with a passion for leading, motivating and developing high-performing teams. Whether coaching specialists, influencing Directors and senior leaders, or working with external agency partners, you\'ll bring excellent communication skills and the ability to build strong relationships at all levels.
• Most importantly, you\'ll be curious, proactive and commercially aware, combining a hands-on approach to performance optimisation with the ability to contribute to longer-term acquisition strategy and growth plans.