Senior Director - Performance Marketing
Puffy
Los Angeles, CA (Remote)
$220K/yr - $240K/yrIn-houseFull-timeSenior level6+ years exp.
1 day ago
Performance Marketing Manager (Paid Media & Lead Generation)
Honolulu, HI (Remote)
Salary Not AvailableMid LevelFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid media and funnel optimization for a data-driven wealth coaching firm.
- Own paid acquisition across social channels and design, test, and scale campaigns.
- Must-have: Proven experience managing paid digital advertising campaigns.
- Standout: Cross-functional collaboration with IT and analytics to lift funnel conversions.
Job Description
Responsibilities
- Paid Media & Campaign Ownership
- Responsible for paid acquisition across social media channels
- Design, test, and scale ads and related campaigns
- Continuously optimize audiences, creative, and funnel performance
- Maintain clear campaign structure, tracking, and reporting
- Marketing Channel Performance & Conversion
- Optimize landing page and website performance and conversion optimization
- Identify and drive improvements in funnel conversion rates
- Collaborate with the IT department for implementation
- Ensure lead capture, routing, and tracking function reliably
Requirements
- Proven experience managing paid digital advertising campaigns
- Strong understanding of funnels, attribution, and performance metrics
- Ability to translate data into clear optimization decisions
- Comfortable leveraging AI tools for design, scripts and marketing campaigns
- Highly organized, self-directed, and consistent in execution
- Able to operate independently while collaborating cross-functionally
- Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred
Preferred
- Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred
