Performance Marketing Manager at LendingTree | Charlotte, NC

Performance Marketing Manager

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 6 months ago

Job Summary

Own partnership-led growth by sourcing and managing performance marketing partnerships across channels, with data-driven optimization and cross-functional reporting.

Own end-to-end pipeline for new Performance Marketing partnerships from prospecting to growth.
Must-have: 2-5 years in online marketing with performance-channel optimization.
Standout: Strong cross-functional communication with senior leadership and partner ecosystem.

Job Description

Responsibilities

Day-to-day interaction with the partnership team, focusing on building and cultivating strong, trusted relationships with key partners.
Key responsibility will include the sourcing and execution of performance-based marketing acquisition efforts across various digital channels including SEM, display, social, email, etc.
Demonstrate deep understanding of relevant KPI’s as they relate to the overall marketing strategy and extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to achieve longer term marketing goals and objectives
Analyze marketing campaign data to regularly assess the performance of campaigns with a focus on driving quality and ROI.
Source, manage, optimize, and grow online partner relationships
Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new Performance Marketing partnerships.
Analyze metrics for revenue and margin opportunities, recommend and implement changes based on the results.
Manage the campaign process end-to-end including: partner research, campaign objective development, campaign development/execution, optimization, analytics, and reporting.
Build strong partner relationships by communicating execution, optimization and reporting effectively
Effectively communicates channel performance and test learnings to the broader marketing team, cross-functional partners, and senior leadership

Requirements

4-year degree
2-5 years in an online marketing function at an online retail or lead generation company
Project and budget management experience
Basic knowledge of online marketing, online lead generation, conversion strategies
Analytical mind with the ability to interpret data/results and take appropriate action
Basic knowledge of digital technologies such as HTML, JavaScript, cookies, pixels, etc.
Experience with A/B and/or multivariate testing
Demonstrated ability to optimize spend via tactics including creative optimization and landing page optimization
Ability to work collaboratively and take feedback but also function autonomously with a willingness to “figure it out”
A power-user of Microsoft Excel, or a willingness and aptitude to quickly become a power-user
Experience with basic database management, marketing pixels, and software and application API integrations

Preferred

Previous experience in affiliate marketing preferred
A solid foundation of business and general online marketing skills (metrics, analysis, reporting, negotiation)

Benefits

Medical, dental, vision insurance
401(k) matching
life insurance
pet insurance
competitive PTO (paid time off) policy

LendingTree

3.7 Glassdoor

LendingTree (NASDAQ: TREE) is the nation's leading online marketplace that connects consumers with the choices they need to be confident in their financial decisions. LendingTree empowers consumers to shop for financial services the same way they would shop for airline tickets or hotel stays, comparing multiple offers from a nationwide network of over 500 partners in one simple search, and can choose the option that best fits their financial needs. Services include mortgage loans, mortgage refinances, auto loans, personal loans, business loans, student refinances, credit cards and more. Through the My LendingTree platform, consumers receive free credit scores, credit monitoring and recommendations to improve credit health. My LendingTree proactively compares consumers' credit accounts against offers on our network, and notifies consumers when there is an opportunity to save money. In short, LendingTree's purpose is to help simplify financial decisions for life's meaningful moments through choice, education and support. LendingTree, LLC is a subsidiary of LendingTree, IncNMLS #1136 https://www.nmlsconsumeraccess.org

Founded in 1996

Charlotte, North Carolina, USA

1.4K employees (141 in marketing)

www.lendingtree.com/careers

54% recommend to a friend

55% CEO approval