Responsibilities

• Own paid strategy across paid search, paid social, affiliate, and direct mail, with accountability for lead volume, quality, and efficiency
• Expand KeyShot's footprint on emerging channels — TikTok, Pinterest, Reddit, GPT Ads, and LinkedIn — with a full testing roadmap per channel
• Identify, test, and scale new channels to reduce dependence on Google and Meta
• Own measurement and attribution — pixel health, conversion mapping, UTM hygiene, and platform-vs-business-outcome reconciliation — in partnership with Data and Lifecycle
• Drive the creative and audience testing pipeline in partnership with Content and PMM
• Contribute to budget planning, forecasting, and spend allocation
• Apply AI tooling to creative analysis, audience modeling, and reporting

Requirements

• Minimum 5 years of paid/performance marketing experience
• Bachelor's degree
• Proficiency with HubSpot, ad platforms, GSC, GA4, and productivity tools
• Comfortable working across marketing, sales, and CS teams
• SaaS, B2B, or design-software industry experience preferred
• Ability to work independently, and to plan and execute multiple projects at once

Preferred

• Experience with AI tools for creative and audience analysis
• Experience launching on emerging platforms (TikTok, Reddit, Pinterest, GPT Ads)
• A mix of in-house and agency background
• Experience with attribution or MMM tools