Responsibilities

• Own paid media strategy and execution across all performance channels — search, paid social, display, retargeting, and programmatic
• Manage campaigns end-to-end: creative direction, calendaring, launch, optimization, and ongoing performance monitoring
• Drive full-funnel performance across traffic acquisition, lead quality, pipeline contribution, and revenue impact
• Own budget management, pacing, forecasting, and ROI optimization across paid channels
• Partner with Sales and Revenue Operations to align targeting, routing, attribution, and funnel performance
• Lead experimentation and testing strategy (creative testing, audience testing, channel testing, bidding and budget strategies)
• Optimize conversion paths and landing page experiences in partnership with web and CRO teams
• Build scalable reporting frameworks, performance dashboards, and campaign processes
• Identify and test new paid growth opportunities and channels to drive incremental demand

Requirements

• 5+ years of experience in paid media, performance marketing, or growth marketing
• Proven experience managing performance-driven paid campaigns
• Strong analytical mindset with ability to translate data into action
• Hands-on experience with platforms such as Google Ads, LinkedIn Ads, Meta, Bing, and other paid channels
• Experience working cross-functionally with sales, revenue, product, and marketing teams
• Independent problem solver who proactively identifies optimization opportunities
• Strong project management, organizational, and prioritization skills
• Ability to manage multiple initiatives in parallel under deadlines
• High attention to detail and operational excellence
• Strong written and verbal communication skills

Nice To Have

• Experience with CRM and marketing automation platforms (Salesforce preferred)
• Experience with attribution models, funnel reporting, and multi-touch measurement
• Experience in B2B SaaS or performance-driven growth environments
• Familiarity with conversion rate optimization (CRO) and experimentation frameworks
• Experience supporting revenue teams with pipeline-driven paid programs

Benefits

• Competitive salary
• 3 Medical plans to choose from - 1 PPO and 2 HDHPs
• 2 Dental plans to choose from
• Vision
• HSA - company-funded
• FSAs - healthcare, limited purpose, dependent care
• Short-Term Disability - company-paid
• Long-Term Disability - company-paid
• Basic Employee Life Insurance - company-paid
• Voluntary Dependent Life Insurance