Performance Marketing Manager — Google Ads

USA (On-site)

$94K/yr - $116K/yr (Est.)Mid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Google Ads for a DTC/e‑commerce brand with $100K+ monthly spend, owning tracking, testing, and ROAS growth.

  • Own end-to-end Google Ads campaigns (Search, Shopping, PMax, Display, YouTube) and budget planning
  • Must-have: 3+ years managing $50K+/month in Google Ads for DTC/e‑commerce with proven ROAS
  • Standout: Deep GA4, GTM, and Looker Studio expertise plus collaboration with creative/landing-page optimization

Job Description

Responsibilities

  • Build, manage, and scale Google Ads campaigns (Search, Shopping, PMax, Display, YouTube)
  • Manage and grow a monthly ad budget of $100K+
  • Own conversion tracking, attribution, and reporting through GA4, GTM, and Google Merchant Center
  • Run continuous A/B tests on ad copy, audiences, landing pages, and bidding strategies
  • Hit and exceed ROAS targets while scaling spend profitably
  • Collaborate with our creative team on ad assets and landing page optimization
  • Provide weekly performance reports with clear insights and action items

Requirements

  • 3+ years managing Google Ads for DTC / e-commerce brands (not lead gen, not local services)
  • Hands-on experience managing $50K+/month in Google Ads spend on a single account
  • Proven ROAS results you can walk us through with specifics — account names, spend levels, what you actually did
  • Deep knowledge of Google Merchant Center, Shopping campaigns, and product feed optimization
  • Proficiency in GA4, Google Tag Manager, and Looker Studio
  • Experience with Shopify or similar e-commerce platforms

Preferred

  • Supplement, health & wellness, or CPG experience
  • Experience with Meta Ads (we run both channels)
  • Familiarity with Northbeam, Triple Whale, or similar attribution tools
  • You’ve scaled a brand past $1M+/month in revenue through paid search

Benefits

  • Ground floor at a brand scaling toward $50M — your work directly moves the needle
  • Fast-paced, no-bureaucracy environment where you'll have real ownership
  • Miami-based team (Brickell area)
Black Forest Supplements logo

Black Forest Supplements

Black Forest Supplements is a data-driven Ecommerce startup that develops the highest quality, potency and purity extracts in the market.Based in Miami, Florida, we’re a globalized brand seeking to support the lives of millions of people looking to improve their lifestyles and wellbeing through natural supplementation.We currently offer 10+ dietary supplement extracts: Turkesterone 500MG, Cistanche Tubulosa with Tongkat Ali, Nicotinamide Mononucleotide (NMN) and more!Still, our data-driven approaches, processes and strategies will allow us to further expand, continue developing innovative supplement solutions and continue to reach new audiences and interesting niches.Join the Black Forest Tribe and feel the power on your side...

Founded in 2021
Miami, Florida, USA
14 employees (7 in marketing)

Traffic Signals

Monthly Visitors
183.2K
Monthly Google Ads Budget
$237
Traffic Source Mix
Search
23.4%
Direct
49%
Referral
2.7%
Social
23.8%
Paid
0.9%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
7 (50% of company)
Median Career Experience
6 years
Median Tenure
3.6 years