Responsibilities

• Plan, launch, and manage paid social campaigns on Meta (and other platforms as needed) to drive ecommerce sales
• Optimize campaigns based on performance -- ROAS, CPA, CTR, and sales impact
• Work with the Social Media & Content Manager to identify which organic content and formats to turn into paid creative
• Provide feedback on what's converting to inform future content direction
• Monitor and report on paid performance metrics regularly
• Use AI tools like Claude, ChatGPT, or similar to accelerate ad copy and campaign workflows

Requirements

• 4+ years of experience managing paid social campaigns for a product, DTC, luxury, jewelry, or ecommerce brand, with a track record of driving measurable sales
• Hands-on, proven experience running paid campaigns in Meta Ads Manager -- setting up campaigns, reading performance (ROAS, CPA, CTR, spend), and optimizing based on results
• Strong understanding of what performs on TikTok and Instagram from a paid perspective
• Experience with Shopify and Meta Ads Manager specifically is a strong plus
• Comfortable using AI tools such as Claude, ChatGPT, or similar as part of your daily workflow
• Genuine interest in jewelry, fashion, or lifestyle brands is a plus

Preferred

• A freelancer who has managed paid social campaigns end to end for a DTC, luxury, or ecommerce brand, with sales results to show for it
• Analytical and comfortable owning budget and performance targets
• Organized, reliable, and proactive with timelines and reporting
• Looking for a long-term freelance relationship with room to grow as the brand scales