Responsibilities

• Plan, build, launch and optimise paid search and paid social campaigns in-house, aligned to acquisition, revenue, CPA, ROAS and lifetime-value objectives.
• Manage day-to-day campaign execution across platforms including Google Ads and Meta, with exposure to additional channels such as LinkedIn, Reddit, display and native media a plus.
• Support the Director of Performance Marketing in developing channel strategies, media plans, forecasting and budget recommendations.
• Monitor performance closely and make proactive optimisation decisions across bidding, budgets, audiences, keywords, creative, placements and campaign structure.
• Identify insights and opportunities to improve conversion rates, efficiency, scale and incrementality across the acquisition funnel.
• Partner with creative teams to develop, test and refresh high-performing ad creative and messaging.
• Work with analytics, data and product teams to ensure accurate measurement, reporting and attribution, and to identify onsite and checkout-funnel opportunities.
• Produce clear campaign reporting and performance updates, communicating key results, risks and recommended actions.
• Work with Editorial in optimizing organic social content and creating stronger engaged prospects.
• Stay current on platform developments, privacy and measurement changes, and emerging paid-media opportunities.

Requirements

• 3–5 years’ experience in performance marketing, with significant hands-on responsibility for paid social and paid search.
• Experience working at a leading media/performance agency or an established consumer brand.
• Proven experience planning, launching and optimising customer-acquisition campaigns for a consumer subscription, e-commerce, app or other direct-to-consumer business.
• Strong working knowledge of Meta Ads Manager and Google Ads, including campaign structure, bidding, targeting, optimisation and reporting.
• Experience managing substantial media budgets and delivering against CPA, ROAS, revenue or subscription-growth targets.
• Familiarity with web analytics, attribution and reporting tools, such as Google Analytics, Amplitude, Looker Studio, Excel or Google Sheets.
• Experience in working with owned social channels and reporting tools, analyzing organic engagement signals.
• Bachelor’s degree or equivalent relevant professional experience.

Benefits

• Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.
• We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.
• You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.