Performance Marketing Manager at CPA Associates International Inc | Indiana, PA

CPA Associates International Inc

Performance Marketing Manager

Indiana, PA (Remote)

Salary Not AvailableSenior Level7+ years expInternship

Posted 3 months ago

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Job Summary

Drive global performance marketing for enterprise tech by planning ABM-led paid media and coordinating cross-region media execution.

Own multi-channel ABM planning, spend optimization, and Demandbase orchestration to balance brand and pipeline.
Must-have: Deep expertise in LinkedIn Campaign Manager, Google Ads, and Demandbase with a track record of scaling enterprise B2B programs.
Standout: Strong cross-time-zone collaboration with US and European partners and data-driven ROI optimization.

Job Description

Responsibilities

Lead planning and optimization of paid campaigns and Demandbase orchestration. You will manage spend to balance top-of-funnel brand awareness with deep-funnel activations, focusing on account penetration, intent signals, and high-value engagement.
Act as a central point of contact for our international media ecosystem. You will partner with our US-based Google Ads lead and coordinate with our European agency partners to ensure brand consistency and performance across English-speaking and multi-language regions.
Create and execute acquisition strategies designed to drive qualified leads, pipeline, and brand authority. You will lead A/B testing for creative, landing pages, and bidding strategies to maximize ROI and lower Customer Acquisition Costs (CAC).
Rigorously monitor funnel performance and attribution models across different territories and channels. You will translate complex data into actionable insights for senior stakeholders, providing a clear picture of how performance media contributes to global revenue.
Work closely with Campaign, Creative, and Content counterparts to align ad copy and landing page experiences with the customer journey, ensuring a seamless path from "first click" to "closed-won" on a global scale.

Requirements

7+ years of experience in performance marketing, paid media, or growth marketing with a proven track record of scaling B2B programs for enterprise technology companies.
Proven ability to work effectively across time zones and partner with external agencies and internal specialists. You are adept at ensuring a cohesive strategy across diverse regions and marketing partners.
Deep expertise in LinkedIn Campaign Manager, Google Ads, Google Analytics, Looker Studio, and CRM systems (Salesforce).
Strong hands-on experience using Demandbase (or similar ABM platforms) to target specific accounts and personas.
Exceptional ability to interpret complex data sets and attribution models to optimize substantial advertising budgets effectively across multiple regions.
Ability to work independently in a remote environment while maintaining a high level of ownership, accountability, and project management discipline.
Comfortable using AI tools to accelerate daily workflows, from content ideation and copywriting to data analysis and process automation.
Excellent communication & presentation skills.
Bachelor’s degree in Marketing, Business, or a related field.

CPA Associates International Inc

Welcome to CPA Associates International Inc. a global association of independent accountancy practices. Globally we currently have members in 60 countries and are continually expanding. Founded over 50 years ago we are one of the top 10 associations for accounting professionals. Key member benefits include:-The opportunity to form a multi-national network for your clients in a cost effective and low risk way-A year round programme of activities including meetings, seminars, conferences and member surveys to enable information sharing and networking-Best practice guidance and continuing CPD-In many countries we offer exclusivity to members, in countries where there are multiple members we support these members to work closely together for mutual benefitBenedict Verstaen, Belgium“The driving force behind our decision to join CPAAI was the fact that more and more of our clients want to do business around the world. As a tax advisor, it is vital to have an international network to work with. We have the flexibility to put our client in contact with other members or contact them directly to ask for advice”. Get in touch:New members are always welcome, For more information, please contact Michael Parness (mparness@cpaai.com).

Glen Rock, New Jersey, USA

26 employees (1 in marketing)

www.cpaai.com