Responsibilities

• Deploy Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise.
• Drive Channel Efficiency. Expand our global digital footprint and generate high-quality sales opportunities that support our ambitious growth targets. Identify and evaluate the effectiveness of our channels across paid search, digital ads and third party media and review sites. Improve return on ad spend and optimize channels through a pragmatic test and scale approach.
• Support Campaign Execution Excellence: Design, manage, and optimize paid activities for marketing campaigns to meet direct response, demand generation, and awareness objectives.Work closely with campaign managers, content, product marketing, sales, and operations to align messaging, optimize lead handoff, and drive full-funnel success.
• Embrace Innovation and Experimentation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. Conduct rigorous A/B testing on ad creatives, landing pages, and targeting to continuously improve campaign effectiveness and efficiency.
• Grow and Improve Paid Media Results through ABM and Personalization. Develop campaign executions which support ABM and Demand at Scale, including new full-funnel personalization strategies through the deployment of innovative creative and ad formats.Collaborate with web, organic search and organic social stakeholders to extend learnings across teams.
• The Performance Marketing Manager plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units. This role is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations both in the US and in EMEA/AMEA regions.

Requirements

• A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience
• 6+ years of experience in demand generation and/or performance marketing with at least 3 years experience in B2B
• Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4, LinkedIn, Reddit, OpenAI)
• Familiar with Marketing Automation and Attribution tools (Marketo Measure, Dreamdata, Salesforce)
• Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)
• Fluent in Personalization, ABM Platforms and DSPs (e.g. 6Sense, Contentful, Qualified, etc)
• BA required
• SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred
• Understanding of the latest in marketing mix modeling and predictive analytics preferred

Benefits

• Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans.