Second Front Systems

Performance Marketing Lead

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive the integrated performance marketing engine to generate sales-qualified pipeline for a defense-focused startup, combining paid media, SEO, content, events, and partnerships.

  • Own a full-funnel demand engine across paid, SEO, content, events, and partnerships.
  • Must-have: 6+ years in B2B performance marketing with proven pipeline generation.
  • Standout: startup-ready, data-driven, and able to scale via repeatable playbooks.

Job Description

Responsibilities

  • Own quarterly and annual sales-qualified pipeline targets with clear accountability for ROI.
  • Build and execute an integrated performance marketing strategy spanning paid media, SEO, content, events, partnerships, and sales-led programs.
  • Lead a structured growth experimentation program across channels, running continuous tests to improve conversion, efficiency, and pipeline velocity.
  • Manage hands-on paid acquisition across LinkedIn, Google, and emerging platforms, optimizing budget allocation for pipeline impact.
  • Identify and validate new demand channels through controlled pilots and data-driven analysis.
  • Build and scale SEO and content programs that generate qualified inbound demand while maintaining high production standards.
  • Apply AI-enabled workflows to accelerate campaign development, audience targeting, personalization, and performance analysis.
  • Own full-funnel performance, including landing page optimization, conversion rate improvement, lifecycle nurture, and lead scoring.
  • Partner with Events to maximize pipeline impact before, during, and after strategic activations.
  • Collaborate with Partner Marketing to drive joint demand initiatives that expand reach and accelerate deal cycles.

Requirements

  • 6+ years of experience in B2B performance or demand generation marketing.
  • Proven track record of generating measurable sales-qualified pipeline, not just leads.
  • Strong hands-on experience managing paid advertising platforms.
  • Experience driving SEO and content programs that produce qualified demand.
  • High standards for content quality and marketing production.
  • Proficiency with modern marketing tools and AI-enabled workflows.
  • Comfort operating in ambiguous, fast-moving startup environments.
  • Strong analytical mindset and experience working with performance data.
  • Excellent cross-functional collaboration and communication skills.
  • A passion for our mission to strengthen national security.

Preferred

  • Experience marketing to defense or federal customers (B2G).
  • Experience in high-growth startup environments.