Responsibilities

• Own quarterly and annual sales-qualified pipeline targets with clear accountability for ROI.
• Build and execute an integrated performance marketing strategy spanning paid media, SEO, content, events, partnerships, and sales-led programs.
• Lead a structured growth experimentation program across channels, running continuous tests to improve conversion, efficiency, and pipeline velocity.
• Manage hands-on paid acquisition across LinkedIn, Google, and emerging platforms, optimizing budget allocation for pipeline impact.
• Identify and validate new demand channels through controlled pilots and data-driven analysis.
• Build and scale SEO and content programs that generate qualified inbound demand while maintaining high production standards.
• Apply AI-enabled workflows to accelerate campaign development, audience targeting, personalization, and performance analysis.
• Own full-funnel performance, including landing page optimization, conversion rate improvement, lifecycle nurture, and lead scoring.
• Partner with Events to maximize pipeline impact before, during, and after strategic activations.
• Collaborate with Partner Marketing to drive joint demand initiatives that expand reach and accelerate deal cycles.

Requirements

• 6+ years of experience in B2B performance or demand generation marketing.
• Proven track record of generating measurable sales-qualified pipeline, not just leads.
• Strong hands-on experience managing paid advertising platforms.
• Experience driving SEO and content programs that produce qualified demand.
• High standards for content quality and marketing production.
• Proficiency with modern marketing tools and AI-enabled workflows.
• Comfort operating in ambiguous, fast-moving startup environments.
• Strong analytical mindset and experience working with performance data.
• Excellent cross-functional collaboration and communication skills.
• A passion for our mission to strengthen national security.

Preferred

• Experience marketing to defense or federal customers (B2G).
• Experience in high-growth startup environments.