Responsibilities

• Performance marketing & ecommerce (the core) - Own performance marketing across Google Ads, Meta/Instagram, and (soon) TikTok -campaign strategy, keyword and audience management, customer list/retargeting audiences, budget allocation, and reporting on what's actually driving revenue. - Manage our Shopify storefront end-to-end: conversion, customer journey, and how the site connects with our ad platforms. - Liaise with our external Amazon agency, who manage our Amazon listings and ads, to keep that channel aligned with our wider strategy Brand & content - Run influencer marketing: seeding and gifting product, and managing relationships with the influencers we work with. - Write blog content and pursue PR opportunities. - Create occasional content (photo/video) to support marketing and social (we bring in freelance graphic design support for anything beyond this). Stretch goals (beyond the core) - These aren't baseline expectations, but they're real opportunities to grow your scope over time: - Supporting the launch of new products currently in R&D. - Supporting sales meetings with retailers. - Help us open new sales channels beyond our current direct-to-consumer setup. - Play a role in our transition to a product-as-a-service model.

Requirements

• A background in marketing, ecommerce, performance marketing, sales, or a commercial role - internships, degree-related experience, or work experience all count.
• Ideally have some hands-on experience managing paid media campaigns (PPC, Paid Social, and/or Display).
• Basic familiarity with Meta Ads and Google Ads, or a genuine willingness to learn quickly.
• Basic understanding of design/editing tools such as Canva, CapCut, and Adobe.
• Highly organised, with the ability to juggle a variety of day-to-day tasks and context-switch quickly.
• An analytical, data-driven approach.
• Personable, with strong relationship-building skills.
• Able to commute to Edinburgh or Glasgow a minimum of 2 days a week.
• Genuine excitement about the circular economy and Bebello's mission - this isn't a role for someone indifferent to what we're building.