Responsibilities

• Own paid acquisition performance. Take full ownership of our paid channels, including Google Ads and Meta — set strategy, manage budget, and be accountable for cost-efficient volume, not just spend.
• Fix and optimise existing accounts. Conduct a rapid audit of current paid accounts, tightening targeting, exclusions and quality controls to reduce poor-quality lead volume and bring cost per acquisition back toward a more efficient level.
• Be hands-on in the platforms. Build, test and optimise campaigns directly — this is not a purely strategic or agency-management role. You should spend a large portion of your day in the platforms.
• Trial new channels and formats. Run structured, well-scoped trials of new ad formats and platforms as they emerge, so we have first-hand data on what's worth scaling rather than relying on hearsay.
• Keep us ahead of the market. Stay closely tuned to developments in B2B and performance marketing — attending webinars, tracking new formats and platforms — and proactively suggest where we should be testing early, while adoption (and cost) is still low.
• Drive data-led decision-making. Proactively identify patterns in performance by channel, device and lead quality, and bring diagnosis and recommendations to the table, not just activity updates.
• Report and forecast. Own regular reporting on spend, volume, cost per acquisition and lead quality, and partner with the Head of Growth & Data on the wider measurement and attribution picture.
• Partner across the team. Work closely with the Head of Marketing, Brand & Campaigns Manager, Organic Growth & Content Manager and Head of Growth & Data so paid, organic and lifecycle activity work together rather than in silos.
• Think beyond the lead. Connect acquisition activity to downstream coach value — not just lead volume, but the quality of coaches acquired and their progression into active, paying customers.
• Manage a more junior Performance Marketing Manager, who will be responsible for implementation as well as supporting you in creating media strategy.

Requirements

• Proven, hands-on experience running paid acquisition campaigns — Google Ads and Meta are essential — ideally within a subscription or SaaS business.
• A track record of improving cost per acquisition and lead quality, not just scaling spend.
• Comfortable working analytically with data — GA4, Mixpanel or similar — to diagnose issues and spot opportunities, rather than waiting to be told what to look at.
• Senior enough to operate strategically and propose and challenge how budget is spent, but happy getting into the platforms day-to-day and understanding the mechanics of the platforms — this is not a purely managerial role.
• A structured, rigorous approach to reporting, testing and iteration.
• Comfortable in a small, fast-moving team, wearing multiple hats where needed.
• A genuine curiosity about the marketing landscape — someone who enjoys keeping up with new developments and ad formats, and is proactive about trialling them early, rather than just running the tried-and-tested playbook.
• Eligible to work in the UK.

Preferred

• Experience in subscription or recurring-revenue businesses.
• Familiarity with Customer.io, Attio or similar CRM/lifecycle tools.
• Experience working alongside a dedicated CRO, lifecycle or growth function.

Benefits

• Base salary of up to £65,000
• Company pension scheme
• Flexible working: Soho office Tuesday–Thursday, remote Monday & Friday
• 30 days plus bank holidays holiday allowance
• Fun, collaborative, supportive culture
• Quarterly socials and a healthy work-life balance