Responsibilities

• Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals
• Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels
• Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels
• Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency
• Build scalable systems for experimentation, testing, optimization, and rapid iteration
• Align brand, growth, content, and customer experience into one cohesive growth engine
• Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness
• Build and improve dashboards, forecasting models, and reporting systems that support executive decision-making
• Translate complex data into clear recommendations and actionable business insights
• Balance short-term acquisition performance with long-term customer value and brand growth

Requirements

• Has 7+ years of experience leading growth marketing, demand generation, or performance marketing teams
• Has experience owning multi-channel growth strategies beyond paid media alone
• Has scaled acquisition programs with meaningful budget responsibility
• Is highly analytical and comfortable making decisions based on data and customer insight
• Can operate strategically while remaining highly hands-on
• Understands modern AI tools, automation, and the future direction of AI-enabled marketing
• Is excited by the opportunity to help build agentic AI workflows and scalable marketing systems
• Thrives in fast-moving, high-accountability environments
• Can simplify complexity and focus teams around execution and outcomes
• Builds strong relationships and collaborates effectively across departments

Preferred

• Turning ambiguity into focused action
• Balancing creativity with analytical rigor
• Building systems, not just campaigns
• Driving results without ego
• Creating clarity through data, communication, and leadership
• Moving quickly while maintaining strategic thinking
• Embracing innovation and challenging outdated marketing models

Benefits

• Salary: $120,000 – $150,000 per year
• FREE healthcare for you and your entire family
• Dental & Vision insurance
• Paid time off & sick time
• 401(k) access
• A mission-driven team that believes in doing the right thing