Performance Marketing Director

New York, USA (On-site)

$110K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end growth marketing across paid channels and lead a fast-moving team to scale revenue.

  • Own end-to-end growth marketing strategy across paid channels (Meta, Google, emerging platforms).
  • Must-have: 7+ years of growth/performance marketing with proven scaling results.
  • Standout: leadership of analytics-driven teams and cross-functional collaboration.

Job Description

Responsibilities

  • Own the end-to-end growth marketing strategy across paid channels (Meta, Google, and emerging platforms)
  • Drive full-funnel optimization, from acquisition through conversion and retention
  • Identify new growth opportunities, test channels, and scale what works
  • Translate performance data into actionable insights and strategic direction
  • Manage and mentor growth marketing team members, including analysts and managers
  • Establish clear goals, performance expectations, and development plans
  • Create structure and accountability across campaigns and workflows
  • Partner with Creative, Content, and Product teams to develop high-performing campaigns
  • Collaborate with Business Development and leadership on growth opportunities
  • Contribute to client strategy (if applicable) and high-level business planning

Requirements

  • 7+ years of experience in growth or performance marketing
  • Proven track record of scaling paid media campaigns and driving measurable revenue growth
  • Deep expertise in platforms like Meta and Google Ads
  • Strong analytical mindset with the ability to translate data into strategy
  • Experience managing and developing high-performing teams
  • Comfortable operating in a fast-paced, evolving environment
  • Strong communication skills, able to influence both peers and leadership

Preferred

Benefits

  • Comprehensive health, dental, and vision coverage
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GeistM

3.3 Glassdoor

GeistM leverages proprietary technology and strategic integrations with key players in content creation, distribution, real-time analytics, and social sharing to drive profitable customer acquisition at scale. We offer network optimization, publisher optimization, headline optimization, content creation, content enhancement, A/B and multivariate testing, landing page optimization, network scaling and social scaling to maximize profitable customer conversion and efficiency of spend.

Founded in 2011
New York, New York, US
42 employees (23 in marketing)
68% recommend to a friend

Traffic Signals

Monthly Visitors
21.8K
Traffic Source Mix
Search
39.2%
Direct
43.6%
Referral
9.2%
Social
6.4%
Paid
1.1%

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
22 (54% of company)
Median Career Experience
10 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Pre Seed, 15 years ago

Funding History

  • Jan 2011
    Pre Seed