Performance Marketing Creative Designer

About Us

We’re a performance-driven digital marketing agency specializing in scaling eCommerce brands and local service businesses through paid advertising. Our creative team plays a central role in developing thumb-stopping ad concepts that convert, and we’re looking for a designer who understands performance advertising—not just aesthetics.

If you love testing creative angles, understand how ads drive revenue, and can turn insights into high-performing visuals, you’ll thrive here. The person who fills this role is meant to grow with our company for years to come.

Core Values

• Give A Sh*t
• Strategic Creativity
• Data Makes Decisions
• Collaborative Growth
• Principled Adaptability

Role Overview

We’re hiring a Performance Marketing Creative Designer to develop conversion-focused ad creatives for Facebook, Instagram, and other paid media platforms. This role blends design skill with marketing psychology—you’ll craft visuals aligned with hooks, angles, messaging frameworks, and data-driven insights.

This is a communication-first role. You must be responsive, proactive, and available during core business hours to collaborate with clients and the internal team in real time. We value direct, swift communication and expect structured workdays that prioritize accessibility and responsiveness.

What You’ll Be DoingPaid Advertising Creative

• Design static ads, carousels, and short-form video assets for Facebook, Instagram, YouTube, Google Display, and other paid media platforms.
• Apply strong understanding of hooks, angles, and messaging frameworks that drive conversions.
• Iterate quickly based on performance data and testing insights.

UGC Content Generation & Management

• Manage and oversee UGC (User-Generated Content) production pipelines, including sourcing, briefing, and quality control of creator-produced content.
• Operate and manage UGC content generation platforms to coordinate creator deliverables, timelines, and revisions.
• Curate and repurpose top-performing UGC assets into paid ad formats optimized for conversion.
• Maintain an organized library of UGC assets, tracking performance metrics to inform future creator briefs and content direction.

Creative Brief Development & Icon.me Platform

• Develop structured creative briefs that clearly outline campaign objectives, target audience, messaging angles, visual direction, and deliverable specs.
• Submit and manage creative briefs through the Icon.me platform, ensuring all required fields and assets are included for seamless creator execution.
• Coordinate with the performance marketing team to align brief content with campaign strategy, testing priorities, and funnel stage.
• Review and provide feedback on deliverables received through Icon.me, managing revision cycles to ensure output meets brand and performance standards.

Landing Page Design

• Concept, wireframe, and design conversion-focused landing pages optimized for paid traffic.
• Align landing page messaging with ad creative for consistency and improved funnel performance.

AI-Assisted Creative Production

• Leverage emerging AI tools (e.g., Midjourney, DALL·E, Runway, Uizard, Krea) to accelerate creative testing and asset development. Experience with Nano Banana / Gemini is ideal.
• Experiment with new AI-driven workflows to increase output and reduce production time.

Collaboration, Strategy & Communication

• Work directly with the performance marketing and media buying team to align creative direction with campaign strategy.
• Participate in brainstorms on new angles, messaging frameworks, and creative concepts.
• Ensure creatives follow platform best practices and brand guidelines.
• Communicate proactively and directly with clients and team members, providing status updates, raising blockers early, and responding to messages promptly during business hours.
• Structure your remote workday to maximize overlap with client and team availability, ensuring real-time collaboration is possible.

Required Skills & ExperiencePerformance Marketing Knowledge

• Strong understanding of paid advertising fundamentals: hooks, angles, UVPs, problem–solution framing, A/B testing.
• Experience designing specifically for conversion—not just branding.

Design Tools

• Proficient in Canva, Photoshop, Figma, and Figma Make. You will also use AI-assisted design platforms like usebutter.com and Icon.me.
• Ability to create clean, modern, high-performing layouts quickly.

UGC Platform Management

• Demonstrated ability to manage UGC content generation platforms—coordinating briefs, creator workflows, and deliverable timelines.
• Experience writing and submitting creative briefs through platforms like Icon.me or similar creator marketplaces.

Landing Pages

• Experience designing landing pages for direct-response campaigns (product pages, advertorial-style pages, multi-step funnels).

AI Creative Tools

• Hands-on experience using modern AI design systems or a strong willingness to master them quickly.

Communication & Time Management

• Direct, responsive communication style, you reply promptly, provide clear updates, and flag issues early rather than letting them linger.
• Proven ability to manage your own schedule effectively in a remote setting, structuring your day to ensure consistent availability during core business hours.
• Willingness to align working hours with client and team time zones to enable real-time collaboration.

Who You Are

• You love data-driven creative.
• You move fast and iterate quickly.
• You’re obsessed with what makes people click and convert.
• You understand that performance trumps perfect aesthetics.
• You’re curious, experimental, and always learning.
• You can handle feedback, testing, and constant improvement.
• You communicate directly, and proactively.
• You take ownership of your time and your output.

Preferred (But Not Required)

• Video editing experience (CapCut, Premiere, After Effects, or similar).
• Understanding of copywriting fundamentals.
• Prior experience managing creator relationships on UGC platforms.

Compensation

• $30/hr start, $35/hr after successful 90 days
• 15 Days PTO + 11 Paid Holidays
• Medical, Dental, Vision Insurance
• Work from Home

How to Apply

Please submit:

• A short intro about yourself and your working style (including your typical availability and time zone).
• Portfolio or examples of ad creatives (static + video if available).
• Any relevant landing page, UGC campaign, or AI-generated work.
• Examples of creative briefs you’ve written or managed (if available).