Performance Marketing Copywriter- Direct Mail & Digital

USA (Remote)

$53K/yr – $70K/yrMid LevelFull time

Posted 2 days ago

Job Summary

Own the end‑to‑end copy for integrated direct mail and digital campaigns in financial services, driving engagement, acquisition, retention, and loyalty while ensuring regulatory compliance and maximizing performance using AI-powered tooling.

  • Develop messaging across multiple channels and customer journeys
  • Balance creative effectiveness with brand and regulatory requirements

Job Description

Responsibilities

  • Performance Marketing Copywriter, Direct Mail & Digital
  • Remote, US
  • We are seeking a talented and results-oriented, experienced Copywriter to support the development of integrated marketing campaigns across direct mail and digital channels for financial services, banking, lending, and insurance clients.
  • This role is responsible for creating compelling, customer-centric messaging that drives engagement, acquisition, retention, and loyalty while supporting business objectives and regulatory requirements.
  • The ideal candidate blends strong writing skills with strategic thinking, customer insight, and performance marketing expertise to craft effective communications across multiple channels and customer journeys.
  • The successful candidate will be highly proficient in the compliant use of AI-powered tools and workflows to accelerate content development, improve creative effectiveness, enhance personalization, and increase operational efficiency while maintaining quality, compliance, and brand standards.

Benefits

EXL logo

EXL

3.5 Glassdoor

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.For more information, visit www.exlservice.com.

Founded in 2000
New York, New York, USA
50K employees (471 in marketing)
65% recommend to a friend
79% CEO approval

Salaries

Posted range

$53K/yr – $70K/yr

Taken straight from the job posting.

See all EXL salaries

Funding

Total Funding
$150M
Last Raise
$150M
Post IPO Debt, 7 years ago

Funding History

  • Oct 2018
    Post IPO Debt • $150M
  • Dec 2004
    Series Unknown
  • Jan 2002
    Private Equity

Traffic Signals

Monthly Visitors
210.2K
Monthly Google Ads Budget
$111.4K
Traffic Source Mix
Search
43.7%
Direct
45.6%
Referral
8.7%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~49.9K

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