Responsibilities

• Manage the day-to-day implementation, optimization, and analysis of approved paid media campaigns across Google Ads, Meta, and other digital advertising platforms.
• Build approved campaign structures, audiences, and targeting approaches; draft ad copy; and implement UTM parameters and conversion tracking.
• Monitor campaign performance across the full funnel, including spend, CPC, CTR, cost per consultation, consultation-to-fit conversion, CAC, and other business KPIs.
• Analyze performance at the campaign, ad group, keyword, audience, creative, geographic, and placement levels to identify opportunities for optimization.
• Support campaign launches, complete ongoing optimizations, monitor spend, recommend budget adjustments, and troubleshoot platform issues.
• Provide performance data and campaign insights to support Marketing leadership's management of external media and creative vendors.
• Develop and maintain performance reporting across paid media, the website, organic search, and other digital channels.
• Use tools such as GA4, Google Tag Manager, Looker/Tableau/Power BI, Supermetrics, and advertising platform reporting to analyze customer acquisition and conversion performance.
• Maintain established UTM standards, campaign tracking, and attribution processes to support accurate performance measurement.
• Translate complex performance data into clear insights, recommendations, and actions for marketing leadership.

Requirements

• Bachelor's degree in marketing, marketing analytics, business, statistics, or a related field.
• 2+ years of experience in performance marketing, digital marketing, marketing analytics, or a related field.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong analytical skills with the ability to interpret large or complex datasets and translate findings into business recommendations.
• Experience with GA4, Google Tag Manager, UTM tracking, attribution, and marketing performance reporting.

Preferred

• Experience with marketing analytics or visualization platforms such as Power BI, Tableau, Looker, or similar tools preferred.
• Experience with SQL, data visualization, or marketing data engineering is a plus.
• Experience with SEO, display advertising, and emerging digital marketing channels is a plus.

Benefits

• Medical, Dental, and Vision Insurance
• 401k Retirement Plan with matching
• 18 Days Paid Time Off plus 7 company-paid Holidays
• Life Insurance
• Short/Long Term Disability Insurance
• Company provided laptop