Responsibilities

• Develop the patient marketing launch plan and business cases, including prioritized opportunities, high-return investments and strategic approaches;
• Identify prioritized patient populations with high risk and unmet needs and execute patient marketing strategies, campaigns and initiatives aligned with brand goals that prime patients for HCP discussions;
• Lead initiatives that pull through patient campaigns and key messages into field-based assets, advocacy conferences, advertising and digital communications that deliver measurable results;
• Partner with advocacy relations and PR/communications to raise awareness, drive education and support continuity of care;
• Partner with patient services and market access to deliver tailored affordability solutions and education that support continuity of care;
• Partner with Digital Strategy teams to design and implement high-ROI omnichannel patient marketing programs;
• Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders across Bayer;
• Collaborate with Legal, Medical and Regulatory teams to navigate review processes efficiently and ensure full compliance;
• Manage project timelines, budgets and key deliverables in line with brand goals and launch milestones;
• Stay informed of industry trends, competitor activities and evolving consumer behavior to continuously refine and optimize strategy.

Requirements

• Bachelor’s degree;
• Minimum of 3 years of US pharmaceutical and/or healthcare marketing experience;
• Direct experience in patient marketing, including strategy and execution;
• Launch experience in US pharma or healthcare;
• Agency or agency management experience;
• Demonstrated ability to lead cross-functional initiatives and collaborate effectively across US and external functions;
• Demonstrated success partnering with Legal, Medical and Regulatory colleagues to develop high-quality, compliant messaging, campaigns and materials;
• Demonstrated analytical and problem-solving skills, including business case and investment plan development;
• Excellent written and verbal communication skills.

Preferred

• PharmD or MBA;
• Experience in the cardiovascular or antithrombotic space;
• Experience with patient services, affordability solutions and access.

Benefits

• Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.