Partnerships Marketing Lead

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and accelerate partnerships growth by shaping a cross-channel marketing strategy, aligning partners with measurable campaigns and strong brand presence.

  • Partnerships Growth: Own the partnerships marketing strategy across partner channels and routes to market.
  • Campaigns with measurable outcomes: Develop and execute campaigns with clear KPIs and measurable outcomes.
  • Co-marketing & brand presence: Build high-impact co-marketing plans that drive performance and ensure a strong British Gas presence across partner and owned channels.

Job Description

Responsibilities

  • Own and deliver the partnerships marketing strategy across partner channels and routes to market
  • Work with the Services Partnerships team to position marketing as a driver of partnership growth
  • Develop and execute campaigns with clear KPIs and measurable outcomes
  • Build high-impact co-marketing plans that drive performance for British Gas and our partners
  • Ensure strong and consistent British Gas presence across partner and owned channels
  • Act as a brand champion across all partnerships
  • Support onboarding of new partners, bringing a marketing perspective from the outset

Requirements

  • strong experience in partnerships or B2B/B2B2C marketing (this could be from retail, finance, telco etc), with a track record of delivering growth and leadership.
  • You’ll bring: Build effective relationships across retailers, OEMs, installers and B2B clients
  • Think strategically while delivering impactful campaigns
  • Bring strong commercial awareness, including ROI and performance models such as CPS and CPL
  • Navigate and deliver in a matrix environment
  • Use data to inform decisions and optimise performance
  • Demonstrate clear impact through previous work
  • Be confident using marketing tools across campaigns, media, digital and creative
  • You’ll take ownership, move at pace and stay focused on outcomes—always looking for ways to improve and drive growth.

Preferred

    Benefits

    • Our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too.
    Centrica logo

    Centrica

    Centrica is an international energy services and solutions company, founded on a 200-year heritage of serving customers in homes and businesses. We supply energy and services to over 10 million customers, mainly in the UK and Ireland, through brands such as British Gas, Bord Gáis Energy and Centrica Business Solutions. Through our trusted brands, we deliver innovative energy and services solutions to help solve customers’ needs, supported by thousands of engineers and technicians. We are committed to energising a greener, fairer future.

    Founded in 1997
    Windsor, England, GBR
    18K employees (289 in marketing)