Responsibilities

• Work across the organization to understand both macro and comms trends for Apple product and services. Synthesize findings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners.
• Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining metrics and measurement frameworks, analyzing data, and generating insights.
• Collaborate extensively across many teams, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more.
• Inspire and contribute to the large global network of Partner Communications Managers, sharing standard processes, takeaways, and case studies.
• Travel may be required 3-4 times per year.

Requirements

• 10+ years in marketing communications and brand communications - from strategy to execution
• Account management experience and/or strategy at a digital advertising agency or in-house digital marketing communications for a global brand
• Experience with digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) in delivering a compelling product experience throughout the customer journey

Preferred

• Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external collaborators to drive the work forward
• Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities
• Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative and clear action plans
• Able to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks
• Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead
• Confidently build rapport, credibility and influence across multiple partners in a highly matrix’d organization
• Experience in understanding business and product strategy and consumer insights, to build a scalable communications strategy for partners

Benefits

• Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition.