Responsibilities

• Social Content Creation: Capture and edit engaging, short-form vertical video (TikTok, Instagram Reels) showcasing real guest experiences, bachelorette parties, and corporate events.
• Campaign Management: Plan and execute email newsletters and targeted promotions to secure group Private Charter bookings.
• Local Outreach: Identify and coordinate partnerships with local Boston micro-influencers, event planners, and tourism groups.
• On-Site Asset Gathering: Visit the docks/boats in Charlestown 1–2 times per month during the peak season to gather fresh visual assets and sync with the crew.
• Develop and implement marketing campaigns to promote Cycleboatboston's tours and charters.
• Manage social media accounts, creating engaging content to attract and retain customers.
• Utilize marketing automation tools to streamline campaigns and improve efficiency.
• Collaborate with the sales and operating team to align marketing strategies with business goals.
• Analyze market trends and customer feedback to inform marketing strategies.
• Update website content as needed to ensure it reflects current offerings.

Requirements

• Location: Must live in the Greater Boston area to accommodate periodic on-site content sessions.
• Social Native: Proven experience building engagement on TikTok and Instagram (portfolio or links to managed accounts preferred).
• Tools: Proficiency with cap-cut/mobile video editing tools, and standard email marketing platforms (e.g., Mailchimp, Klaviyo).
• Autonomy: Strong time-management skills to consistently deliver remote work without micro-management.Bachelor's degree in Marketing, Communications, or a related field preferred.
• Experience in digital marketing and social media management is essential.
• Familiarity with marketing automation tools and techniques.
• Strong communication skills, both written and verbal.
• Creative mindset with an eye for design and detail.

Benefits

• Flexible schedule