Responsibilities

• Develop and implement creative social media strategies to increase brand awareness and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage weekly social media activities including content scheduling, posting, monitoring interactions, and responding to comments or messages promptly.
• Create compelling content—images, videos, blogs—that aligns with campaign goals and brand voice.
• Work with the marketing team at Open Solar to promote our brand presence on their site.
• Track and analyze social media metrics to measure campaign performance, identify trends, and optimize future content strategies.
• Drafting press releases, coordinating media outreach, and planning media campaigns
• Planning then implementing digital marketing campaigns, including email marketing initiatives. LinkedIn, online advertisements.
• Stay up-to-date with the latest trends in social media management and digital marketing tools to keep our strategies fresh and effective.

Requirements

• Excellent written communication skills with the ability to craft engaging content tailored to different audiences.
• Proven experience managing social media accounts for brands or organizations.
• Strong understanding of public relations principles and how they apply to digital channels.
• Familiarity with social media management tools
• Basic knowledge of analytics platforms like Google Analytics or platform-specific insights tools.
• Ability to work independently, prioritize tasks effectively, and meet deadlines in a part-time capacity.