Responsibilities

• Draft the weekly marketing email from the brief in its Jira ticket. Once Lucia approves the copy, build it in Klaviyo following our Email Design Spec, test it, send proofs, and schedule it.
• Write first-draft captions and create Facebook and Instagram posts from an approved content plan, then schedule them once approved.
• Moderate comments and DMs on Facebook and Instagram, answering what you can and escalating the rest using clear rules.
• Keep our automated email flows (welcome, post-purchase, new owner) current when products, links, or offers change.
• Produce launch email sequences, typically six to eight emails per launch, from teaser to last call.
• Prep product images and composites, and keep our photo and asset library organized.
• Cut short-form video and social edits from existing footage.
• Produce light ad creative for our paid ads agency, such as static images, resized variants, and short cuts, to their specs and our creative review checklist.
• Produce print collateral for trade shows, such as banners, brochures, and business cards, and handle vendor proofs.
• Format and publish blog posts from supplied copy and photos, including fast-turnaround race updates during live athlete events.

Requirements

• A portfolio of clean, polished production work across email, social, and print. Show us you can work inside an existing visual system and make it look better, not different.
• Hands-on Klaviyo experience, or deep experience in a comparable email platform such as Mailchimp or HubSpot.
• Fluency in a design tool: Adobe Creative Suite is preferred, since that's what our existing files and workflows use. If you do great work in other tools, such as Figma or Canva, we're open to them.
• Photo editing skills: color correction, retouching, product composites, and cropping images for email, social, and web formats.
• Short-form video editing for Reels and social, from footage you didn't shoot.
• Working knowledge of Shopify, Meta Business Suite, and Google Drive, where most of our existing assets live.
• A sharp eye for detail. Product names, specs, record figures, and links have to be exactly right, every time.
• Strong writing and editing instincts. You'll write first drafts of our weekly emails and social captions in the Cruzbike voice, with Lucia reviewing them. You need to hear when copy sounds generic, off-brand, or machine-written, and fix it. AI tools are fine for drafts. Anything presented as coming from a real person must be written by a human, and you should be able to tell the difference.
• Comfort with AI-supported workflows. Our brand guidelines are built to work with AI tools, and we use them for briefs, first drafts, and production support. You'll use them to work faster, and you'll bring the judgment to know when the output is ready and when it needs a human hand.
• Steady under deadlines. Launches and live race events mean same-day turnarounds a few times a year.

Preferred

• You ride. Road, gravel, tri, touring, recumbent, any of it. Recumbent experience is a bonus, not a requirement.
• Experience with Jira or a similar task-tracking tool.

Benefits

• Flexible schedule