Responsibilities

• Own paid social strategy and day-to-day execution across Meta, TikTok, Pinterest, and YouTube for all 7 brands
• Build and manage audience architecture across the full funnel: prospecting, retargeting, and retention audiences
• Own creative testing frameworks — brief, test, analyze, and iterate with the Creative team to maintain creative freshness
• Manage catalog setup, dynamic product ads, and collection ads across platforms
• Set and manage budgets, pacing, and bid strategies across brands and channels
• Monitor platform algorithm changes, new ad formats, and policy updates across all platforms
• Lead the transition from agency-managed social accounts: conduct a full audit, rebuild account structures, and own all accounts going forward
• Provide regular performance reports and strategic recommendations to the Sr. Director