Own and optimize paid social across Meta, TikTok, and Pinterest while building a rigorous creative testing rhythm, driving new customer acquisition, and ensuring measurement integrity across platforms.

• Own end-to-end paid social campaigns, audience strategy, and budget pacing to hit CAC/ROAS targets.
• Lead a structured creative testing roadmap with the Sr. Creative Strategist and translate data into actionable briefs for the creative team.
• Partner with Analytics and cross-channel teams to ensure pixel health, attribution accuracy, and aligned messaging across paid and organic social.
• Stay current on platform algorithm changes, new ad formats, and emerging features, and proactively test and implement relevant innovations.
• Analyze creative performance data at a granular level and translate findings into clear, actionable briefs and recommendations for the creative team.
• Champion a high-velocity creative testing culture, moving quickly from hypothesis to test to insight.
• Identify winning creative patterns and scale successful concepts while sunsetting fatigue efficiently.
• Maintain a creative asset library and testing log to ensure institutional knowledge is documented and leveraged.
• Own paid social reporting; build and maintain channel dashboards tracking reach, engagement, CVR, CPA, ROAS, and new customer acquisition metrics.
• Deliver weekly and monthly performance recaps to the Senior Acquisition Manager with clear insights and recommended next actions.