Social Media Coordinator (Paid)
Babel Institute
USA (Remote)
In-housePart-timeIntern/new grad
1 day ago
Paid Social Specialist
Dallas, TX
Salary Not AvailableMid Level1+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid social from strategy to launch across Meta and TikTok with AI-assisted testing, cross-team collaboration, and post‑campaign learning that shapes benchmarks.
- Growth ownership: plan, launch, and optimize campaigns across platforms.
- AI and testing: implement A/B tests, AI features, and analyze results to inform future bets.
- Collaboration and enablement: work with analytics, influencers, and creatives to scale impact.
Job Description
- Collaborate with strategy, planning, and account teams to develop tactical plans that ladder up to broader media strategy.
- Recommend platform mix, targeting strategies, and KPIs.
- Stay informed on platform updates, tools, and best practices.
- Launch and QA campaigns across key platforms (Meta, TikTok, etc.).
- Optimize daily budget pacing, creative rotation, and audience performance.
- Implement A/B tests and document learnings.
- Build and maintain reporting dashboards.
- Deliver post-campaign analysis and provide strategic recommendations.
- Collaborate with analytics to refine performance benchmarks.
- Communicate clearly with internal teams and clients on campaign plans and results.
