Moroch Partners

Paid Social Specialist

Dallas, TX

Salary Not AvailableMid Level1+ years expFull time

Posted 2 months ago

Job Summary

Own paid social from strategy to launch across Meta and TikTok with AI-assisted testing, cross-team collaboration, and post‑campaign learning that shapes benchmarks.

  • Growth ownership: plan, launch, and optimize campaigns across platforms.
  • AI and testing: implement A/B tests, AI features, and analyze results to inform future bets.
  • Collaboration and enablement: work with analytics, influencers, and creatives to scale impact.

Job Description

  • Collaborate with strategy, planning, and account teams to develop tactical plans that ladder up to broader media strategy.
  • Recommend platform mix, targeting strategies, and KPIs.
  • Stay informed on platform updates, tools, and best practices.
  • Launch and QA campaigns across key platforms (Meta, TikTok, etc.).
  • Optimize daily budget pacing, creative rotation, and audience performance.
  • Implement A/B tests and document learnings.
  • Build and maintain reporting dashboards.
  • Deliver post-campaign analysis and provide strategic recommendations.
  • Collaborate with analytics to refine performance benchmarks.
  • Communicate clearly with internal teams and clients on campaign plans and results.

Paid Social Specialist

Moroch Partners · Dallas, TX