Responsibilities

• Execute paid social campaign projects across Meta, TikTok, YouTube, Reddit, and Snapchat
• Configure campaign projects in accordance with approved media plans, budgets, and objectives
• Implement standard campaign components including targeting parameters, creative formats, tracking configurations, and QA validation
• Manage optimization activities such as budget pacing, creative rotation, audience refinements, and frequency monitoring to support performance goals
• Identify and resolve delivery, tracking, or platform-related issues as needed to maintain campaign performance
• Monitor campaign performance against agreed-upon KPIs
• Produce and deliver weekly and monthly performance reports using existing templates and benchmarks
• Compile and validate data from platform dashboards, GA4, and Excel / Looker Studio
• Surface performance trends, risks, or anomalies to key stakeholders in a timely manner
• Coordinate with internal media stakeholders to ensure alignment during the coverage period

Requirements

• 2–5 years of hands-on paid social execution experience
• Strong experience in Meta Ads Manager
• Comfort managing live budgets and pacing
• Proven reporting accuracy and attention to detail
• Proficiency in Excel / Google Sheets
• Familiarity with GA4 and campaign tracking fundamentals
• Ability to ramp quickly and work independently