Overview

The Paid Social Media Specialist is responsible for the execution, optimization, and performance analysis of paid social campaigns that drive awareness, engagement, and conversions. This role requires hands-on platform expertise, a strong understanding of campaign strategy, and a data-driven mindset. The ideal candidate brings experience managing campaigns across multiple platforms, a proactive approach to testing and optimization, and a deep curiosity for evolving social and measurement capabilities.

Key Responsibilities

·      Build, monitor, and optimize paid campaigns across Meta, TikTok, LinkedIn, and YouTube.

·      Support with builds, optimizations, and budget pacing across other channels such as programmatic and Google.

·      Assist in creative trafficking and QA to ensure campaigns launch error-free.

·      Conduct audience research and recommend targeting strategies.

·      Pull campaign performance data and contribute to client reports.

·      Pull weekly campaign performance for tracking campaign spend and % to budget.

·      Stay up to date on platform updates, AI tools, and best practices in measurement.

·      Collaborate with creative, digital, and account teams to ensure campaigns align with client goals.

·      Communicate campaign updates, changes and optimizations in a proactive manner.

·      Support testing roadmaps (creative, audience, bidding) and share findings.

·      Own the technical client onboarding practice, ensuring access to platforms in a secure and consistent manner.

·      Ensure campaign naming is consistent with nomenclature for easy data aggregation and accuracy.

·      Help set up pixels, event tracking, and basic attribution flows.

·      Create and manage documentation of social media specs, be the go-to person for questions surrounding specs and social placement details.

Qualifications

·      1–2+ years of experience with paid social (agency roles preferred).

·      Familiarity with Meta Ads Manager and at least one other major platform (YouTube, LinkedIn, etc.).

·      Strong analytical mindset with proficiency in Excel/Google Sheets.

·      Eagerness to learn GA4, Tag Manager, and attribution basics.

·      Strong organizational skills and ability to manage multiple campaigns simultaneously.

·      Outstanding attention to detail.

·      Proactive, curious, and collaborative team player.

Salary Range: $60,000 - $70,000

Local Candidates Only