Responsibilities

• Build, launch, and optimize paid campaigns across:
• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Google Ads (Search, Display, Performance Max, YouTube)
• Manage campaign budgets ranging from hundreds to tens of thousands of dollars per month
• Develop audience targeting, retargeting, and conversion strategies
• Monitor performance daily and make optimization recommendations
• Conduct A/B testing for creative, messaging, audiences, and landing pages
• Track KPIs including CPL, CPA, ROAS, CTR, CPC, and conversion rates

Requirements

• 3+ years managing paid media campaigns
• Demonstrated success across LinkedIn, Meta, TikTok, and Google Ads
• Strong understanding of marketing funnels and customer journeys
• Experience with conversion tracking, GA4, Google Tag Manager, and Meta Pixel
• Comfortable analyzing data and making optimization decisions independently
• Excellent communication and organization skills
• Ability to manage multiple client accounts simultaneously

Preferred

• Google Ads Certification
• Meta Blueprint Certification
• LinkedIn Marketing Certification
• Experience with B2B lead generation
• Experience running campaigns for conferences, events, or SaaS companies
• Curious and constantly testing new ideas
• Data-driven, but understand the creative side of marketing
• Proactive—you identify opportunities before being asked
• Detail-oriented without losing sight of the bigger picture
• Comfortable working in a fast-paced agency environment

Benefits

• Referral program