Paid Social Media Manager - Corporate New York at Tao Group Hospitality | New York, USA | $84K/yr – $90K/yr

Tao Group Hospitality

Paid Social Media Manager - Corporate New York

New York, USA (On-site)

$84K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social campaigns for Tao Group Hospitality venues, owning strategy, execution, and optimization across Meta, TikTok, and emerging platforms.

Must-have: Expert-level Meta Business Manager experience with proven conversions/ROAS
Standout: Budget ownership across multiple accounts with ROAS targets

Job Description

Responsibilities

Develop and execute paid social campaigns across Meta (Facebook/Instagram), TikTok, and emerging platforms to drive ticket sales and table bookings.
Own audience targeting, creative testing, campaign structure optimization, and Meta pixel implementation across all assigned venue accounts.
Build and manage campaign architectures that eliminate audience overlap and establish clear territory for each venue.
Implement and optimize conversion tracking, including platform pixel setup, GA4 integration, and attribution modeling.
Monitor campaign performance daily, analyze creative performance and audience data, and translate insights into actionable optimizations.
Manage substantial paid social budgets across multiple ad accounts with accountability to ROAS targets and conversion goals.
Collaborate with brand and design teams on ad creative development and provide strategic direction on visual content.
Execute A/B testing strategies for dynamic creative optimization and audience segmentation.
Support influencer partnerships, user-generated content campaigns, and social commerce initiatives.
Provide regular performance reporting with clear insights and recommendations to leadership.

Requirements

Bachelor’s degree in marketing, Communications, or related field; or equivalent combination of education and experience in a related field.
3–5+ years of digital marketing experience with a strong emphasis on paid social media, preferably within hospitality, nightlife, entertainment, or ticketed events.
Expert-level proficiency in Meta Business Manager (Facebook Ads Manager, Instagram advertising) with proven track record of optimizing campaigns for conversions and ROAS.
Deep understanding of audience targeting creative testing, campaign structure optimization, and Meta pixel implementation.
Experience with TikTok Ads Manager, Reddit Ads, and emerging social advertising platforms.
Proven ability to manage several ad accounts across multiple platforms.
Strong creative eye with ability to collaborate on ad creative development and provide strategic direction on visual content.
Proficiency in Google Analytics (GA4), conversion tracking, and attribution modeling.
Experience with A/B testing, dynamic creative optimization, and audience segmentation strategies.
Proficient in Windows Microsoft Office, POS systems, Oracle knowledge preferred

Benefits

Medical, Dental, and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
Employee Discounts
Time off and much more!

Tao Group Hospitality

Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. The company operates branded locations across the globe, featuring a collection of widely recognized hospitality brands including TAO, OMNIA, Marquee, LAVO, Beauty & Essex, Cathédrale, Little Sister, The Highlight Room, Sake No Hana, KOMA, Avenue, Fleur Room, JEWEL, and more.Tao Group Hospitality is part of Mohari Hospitality, an investment firm focused on the luxury lifestyle and hospitality sectors.With over 25 years of industry experience, Tao Group Hospitality consistently sets the bar for guest experiences by delivering unforgettable entertainment with innovation and creativity at the core. The company strives to exceed expectations and continually reinvent the future of hospitality through its owned operations as well as joint venture and managed properties.

Founded in 2005

Las Vegas, Nevada, USA

2K employees (296 in marketing)

www.taogroup.com