Responsibilities

• Own day-to-day management of our Meta ad accounts across multiple brands: campaign structure, budgets, bidding, audiences, placements, and pacing
• Run a continuous creative and offer testing program — launch new ads and landing page pairings weekly, read results fast, kill losers, and scale winners
• Manage spend against CPA, ROAS, and new-customer targets, and know when to push and when to pull back
• Brief the creative team on what's working and what to make next, grounded in performance data and competitive research
• Own the tracking foundation: audit and maintain Pixel and Conversions API implementation — event match quality, deduplication, server-side vs. browser event coverage, purchase value accuracy, and Events Manager diagnostics — so Meta's algorithms are learning from clean data
• Reconcile Meta-reported results against Shopify and our attribution platform, understand where the numbers diverge and why, and set targets based on what's real
• Stay current on Meta platform changes — Advantage+, Andromeda, new formats, policy shifts — and adjust before they hurt performance
• Other paid channels (secondary) - Run and grow secondary channels as P2P Labs expands into them — paid search, AppLovin, X, and others
• Stand up new channels from scratch: account setup, tracking, initial testing, and a clear read on whether they earn more budget
• Apply the same testing discipline across every platform so learnings transfer between channels

Requirements

• 3–5+ years of hands-on Meta media buying, with direct responsibility for meaningful monthly budgets and DTC performance targets
• A track record of scaling Meta accounts profitably — you can walk us through what you did, what broke, and how you fixed it
• Working experience in at least one other paid channel (Google/paid search, TikTok, AppLovin, X, YouTube, programmatic) and the confidence to learn new ones quickly
• Hands-on experience auditing and fixing Pixel/CAPI setups — you can open Events Manager and tell us within an hour what’s broken
• Working familiarity with a third-party attribution platform (Northbeam, Triple Whale, or similar) and the judgment to use it alongside, not instead of, platform data
• Strong analytical instincts: comfortable in spreadsheets, fluent in attribution tradeoffs, skeptical of platform-reported numbers
• A creative-first mindset — you understand that creative and offer drive most of Meta performance today, and you know how to brief for it
• Ability to operate in a fast-paced environment with multiple brands and shifting priorities

Preferred

• DTC supplement, health, or wellness ecommerce background
• Experience buying for subscription or recurring-revenue offers, where LTV — not first-order CPA — sets the target
• Hands-on experience using AI tools to speed up analysis, reporting, or creative briefing

Benefits

• Performance bonus opportunity
• Medical, dental, vision, and 401(k)
• Real ownership of a growing CRO program
• Multiple brands, meaningful traffic, and visible business impact
• A collaborative, supportive team environment