Paid Social Media Analyst (In a growing integrated agency)

Responsibilities

• Analyze Paid Social performance across Meta, TikTok and LinkedIn .
• Identify trends, opportunities and areas for optimisation across campaigns.
• Turn complex campaign data into clear, actionable insights .
• Analyse performance across audiences, creative, placements and formats.
• Help the team understand why campaigns are performing the way they are , not simply report the numbers.
• Support testing strategies and evaluate results to improve future campaigns.
• Monitor live campaigns against KPIs, budgets and performance targets.
• Work alongside Paid Social specialists to identify optimisation opportunities.
• Support campaign setup, tracking and measurement.
• Analyse both brand and performance-focused campaigns across eCommerce and lead generation.

Requirements

• Previous experience in Paid Social, digital marketing, media or marketing analytics , ideally within an agency.
• Good working knowledge of Meta Ads Manager , with TikTok and LinkedIn experience beneficial.
• Strong analytical skills and confidence working with campaign data.
• Understanding of Paid Social metrics including CPM, CPC, CTR, CPA, ROAS and conversion rates .
• Experience producing reports and turning data into useful recommendations.
• Strong Excel/Google Sheets skills; experience with reporting or visualisation platforms would be a bonus.
• An understanding of campaign tracking and measurement would be advantageous.
• Excellent attention to detail and a naturally curious mindset.

Benefits

• Hybrid working with just 2 days per week in the Leeds office .
• an excellent benefits package.