Paid Social Marketing Manager

New York, USA (Hybrid)

$76K/yr - $93K/yr (Est.)Mid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive hands-on social advertising and creator marketing for a large tech client, owning campaigns and creator programs end-to-end.

  • Must-have: 2+ years in digital marketing with hands-on paid social across TikTok/Instagram
  • Standout: Experience managing creator programs and content review
  • Standout: End-to-end ownership with cross-functional collaboration

Job Description

Responsibilities

  • Execute and manage paid social campaigns across platforms including TikTok, Instagram, and Pinterest
  • Configure, launch, and optimize campaigns directly within ad platforms (hands-on execution)
  • Conduct A/B testing to improve campaign performance and inform strategy
  • Support campaign setup including URLs, categorization, and creative alignment
  • Serve as a primary point of contact for creators participating in advertising programs
  • Provide timely updates on campaign status, guidelines, and next steps
  • Deliver clear, professional, and supportive communication to ensure a positive creator experience
  • Help onboard new creators and guide them through program expectations
  • Review and evaluate creator content to ensure alignment with brand and platform standards
  • Provide constructive feedback and guidance to improve content quality and performance

Requirements

  • 2+ years of experience in digital marketing or paid social advertising
  • Hands-on experience managing campaigns across social platforms (TikTok, Instagram, etc.)
  • Experience running A/B testing and optimizing campaign performance
  • Strong communication skills, particularly in client or partner-facing environments
  • Ability to manage multiple priorities in a fast-paced environment
  • Bachelor’s degree or equivalent experience

Preferred

  • Experience working with creators or influencer marketing programs
  • Experience with content review, moderation, or curation
  • Familiarity with content creation or editing tools
  • Background in marketing agencies, eCommerce, or social media strategy
  • Exposure to performance analytics and campaign reporting

Benefits

  • Two weeks paid vacation and 10 federal holidays
  • Comprehensive medical, dental, and vision coverage
  • 401(k) with matching contributions
  • Home office expense reimbursement
Derflan, Inc. logo

Derflan, Inc.

We deliver strategic solutions across marketing, sales, business operations, project management, and technology—with a reputation for excellence among Fortune 500 clients.Founded in 2007, we’ve built a firm focused on real relationships, measurable impact, and long-term success. Whether supporting high-impact teams at Microsoft, Amazon, Google, or beyond, we consistently roll up our sleeves and deliver results that matter.What sets us apart:•Deep Client Relationships: We work closely with top teams to shape meaningful, industry-defining work.•Longevity & Growth: Over 60% of our consultants have been with us for 3+ years. We help you grow, not stall out.•Proactive, Personal Support: You’re never just a name in the system. We’re in your corner from day one.•Enterprise Experience, Startup Grit: Our team blends strategy with action—we don’t just advise, we deliver.For more information about our services or employment, visit https://derflan.com.

Founded in 2002
Bellevue, Washington, USA
47 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.1K
Traffic Source Mix
Search
72.9%
Direct
14.3%
Referral
5%
Social
7.2%
Paid
0.5%

Headcount Trend

Current headcount: ~47

Marketing Team

Marketing Team Size
3 (6% of company)
Median Career Experience
21 years
Median Tenure
3.1 years