Responsibilities

• Help operate our paid Meta, LinkedIn, and TikTok programs, including hands-on campaign setup, targeting, budgets, tracking, QA, reporting, and daily optimization.
• Translate performance data into clear recommendations for creative, targeting, and testing.
• Own smaller campaigns and product launches end to end, from stakeholder alignment and briefing through build, deployment post-launch analysis, and reporting.
• Partner with creative strategists, designers, copywriters, product marketers, and analytics teams to bring campaigns to market.
• Develop structured testing plans across audiences, creative, messaging, formats, and placements
• Maintain strong operational standards across naming conventions, documentation, measurement, and campaign governance.
• Identify opportunities to improve workflows through templates, automation, and AI-enabled tools.
• Grow into channel planning and broader paid acquisition strategy.

Requirements

• 4+ years of experience managing paid social or performance marketing campaigns
• Deep hands-on experience with Meta Ads Manager and LinkedIn Campaign Manager
• A strong understanding of campaign structure, audience targeting, bidding, budgeting, tracking, attribution, and optimization
• Experience working across both creative testing and media execution
• Experience building repeatable campaign templates, operating systems, and AI-assisted workflows
• Ability to interpret performance data and turn it into clear, actionable decisions
• Strong project management skills and confidence owning initiatives from brief through launch
• Excellent attention to detail, particularly when building, trafficking, and QAing campaigns
• Comfort operating in a fast-paced, test-and-learn environment
• Strong cross-functional communication and stakeholder-management skills

Preferred

• Experience in paid social for B2B, SaaS, fintech, or financial products
• Experience leading integrated product or feature launches
• Knowledge of incrementality testing, experimentation frameworks, and measurement strategy
• Experience with landing-page testing and conversion-rate optimization
• Familiarity with marketing analytics, automation, and reporting tools
• A strong point of view on what makes paid creative effective across different platforms

Benefits

• Flexible PTO
• Centralized home-office equipment ordering
• Health and wellness stipend
• Budget for intra-office travel
• Weekly coffee stipend
• United States
• 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
• One Medical annual membership
• 401(k), including employer match on contributions made while employed by Ramp
• Fertility HRA (up to $10,000 per year)