Responsibilities

• Own the end to end paid social strategy across Meta, LinkedIn, and supporting channels (Reddit, X, CTV, sponsored content), driving full-funnel performance across three distinct verticals
• Translate the broader full-funnel campaign strategy into paid social campaign architecture, creative requirements, and measurement, with dedicated budget lines and KPIs at each funnel stage (awareness, consideration, conversion)
• Manage daily campaign operations and optimization, including audience research and expansion, ad copy and creative iteration, bid strategy, exclusion management, and testing of advanced tactics including Advantage+, Conversions API, and intent-based retargeting
• Be the creative quality bar for paid social. Partner with brand, content, and creative teams to ensure every asset shipped is on-brand, factually accurate to product claims, and built to perform on paid social
• Develop and execute a continuous testing framework, running A/B tests across creative, audiences, placements, landing pages, and bidding strategies, to identify optimization opportunities and drive incremental performance gains
• Ensure accurate tracking and reporting of campaign performance at every funnel stage, translating data into actionable insights that drive ongoing optimization and learning, reporting regularly to marketing leadership and key stakeholders
• Partner cross-functionally with campaign managers, content, product marketing, creative, organic social, and marketing operations teams to align paid social with broader marketing initiatives, optimize landing pages, and ensure consistent messaging across channels

Requirements

• 5+ years of hands on paid social experience in high growth B2B companies, with a proven track record of managing significant budgets across Meta and LinkedIn
• Deep expertise in Meta Ads and LinkedIn Ads platforms, including audience targeting, Conversions API, lead gen forms, and advanced bidding strategies
• Proven track record of driving qualified pipeline at scale through paid social, with measurable examples of pipeline contribution, cost per opportunity improvement, and ROI gain
• Strong creative sensibility with ability to brief, evaluate, and iterate on ad creative across formats (static, video, carousel, short-form, lead gen forms), and partner effectively with brand and creative teams
• Strong analytical skills with ability to manipulate and analyze data using Excel/Google Sheets, Sigma, or SQL to identify trends and optimization opportunities at every stage of the funnel
• Strong project management skills with ability to manage multiple priorities across different segments, products, and stakeholder groups
• Excellent communication skills for presenting performance insights, recommendations, and strategies to cross-functional partners and leadership
• Data-driven decision making approach with focus on testing, measurement, and continuous optimization based on performance data
• Self-starter mentality who can work independently, take ownership of results, and proactively identify opportunities for improvement
• Ability to obtain and maintain Criminal Justice Information Services (CJIS) certification as a condition of employment

Preferred

• Experience executing full-funnel paid social campaigns, including brand and awareness activation alongside pipeline generation
• Familiarity with emerging channels (Reddit, X, TikTok, CTV) and ABM platforms with intent based retargeting
• Experience marketing across multiple customer segments or verticals simultaneously
• Salesforce reporting experience and understanding of marketing attribution models
• Familiarity with creative analytics tools (SuperAds, Motion, or equivalent) and generative AI for creative ideation and reporting

Benefits

• 🌴 Flexible PTO : We offer non-accrual PTO, plus 11 company holidays.
• ⚕️ Fully-paid health benefits plan for employees : including Medical, Dental, and Vision and an HSA match.
• 👪 Family Leave : All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
• 🍼 Fertility & Family Benefits: We have partnered with Maven , a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
• 🧠 Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
• 💖 Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
• 💸 Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
• 💚 ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
• 💻WFH Stipend: $150 per month to cover the costs of working from home.
• 📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
• 🏠Home Office Stipend: A one-time $750 to help you create your dream office.